YouTube has just release its Culture & Trends Report for 2024 , giving us a elaborated coup d’oeil into this year ’s hottest subject , most influential God Almighty , and most democratic song across the ball . alas , there is no YouTube Recap like they did forYouTube Music .
This annual roundup put back the old YouTube Rewind heavily criticise by hoi polloi for being out of touch . This meter , the report focalise on insights and highlights based on the data point instead . So what does it say ?
The theme admit unlike trends from 9 countries :
you’re able to discipline theYouTube Trends reportyourself if you require . In causa it is only show the reputation of your nation , you’re able to check theglobal trend reporthere . That being said , here are some key highlight from the YouTube Trends describe you will find interesting .
upgrade of Digital ( Star ) Influencers
This year saw the ascent of ‘ digital franchises’—content from main creators that online community have cover . For example , franchises like Amazing Digital Circus and Dress to Impress became globally recognized .
Olympics 2024
The Paris 2024 Olympics made a big impact , slue in 7 of the 9 countries covered in the report .
People Love Games and Podcasts
Podcasts and games also had a huge cultural influence in all the land , with show like Club Shay Shay and games like Five Nights at Freddy ’s , Minecraft , and Iron Lung becoming the top cultural drivers on YouTube in 2024 .
However , each nation also had its unique trend . Here ’s a rundown of highlight for each :
United States
India
Mexico
United Kingdom
Indonesia
Canada
Brazil
Germany
Middle East and North Africa (MENA)
What Do You Think?
This year’sYouTubeCulture and Trends report highlights the program ’s role in pop culture . While we only listed the highlights from each country , the paper does a decent job of diving event deeply and also offer swerve topics , top creators , top Sung dynasty , and song on drawers for each country .
Did anything on the lean surprise you , or are these exactly the trends you expected to see ?
