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YouTube isintroducingthe ability for users to incorporate or “ remix ” a music video in their inadequate - form telecasting , bid Shorts , as the company continues to challenge TikTok . throw that YouTube has something that TikTok does n’t , which is a huge library of official medicine videos , it makes sense for the platform to leverage it to move on its light - shape video recording ambitiousness .
The move is especially important as it come a few hebdomad after Universal Music Grouppulled its song catalogfrom TikTok , remove the power for users to add music from pop creative person like Taylor Swift , Billie Eilish and Ariana Grande in their videos .
There are four putz that Shorts Jehovah can utilize when remixing a medicine telecasting on YouTube . The “ Collab ” tool lease you display the euphony video properly alongside your own video recording . For instance , the tool let you create a Short where you are dance along to the choreography of a medicine video while having the medicine video recording gaming alongside your own television .
The “ Green Screen ” tool lets you use the music picture as the background to your Short . This format could be used for reaction video . A set of multitude upload videos of them react to a novel music video for the first time , and this data format makes that process easier . The “ Cut ” tool lease you take a five - mo snip of a euphony telecasting and add it to your short , while the “ Sound ” instrument allows creators to take just the sound from a music video and practice it in their Short .
To get started with the feature , you need to go to the medicine video you want to remix into a brusque and beg the “ Remix ” push and opt one of the four tool . You wo n’t be able-bodied to remix just any music TV , as YouTube take down that in some case , an creative person or music label may have choose out of let Shorts creators remix their euphony videos .
“ On YouTube , you could watch the euphony TV on repetition , check out other underdrawers that have been created from the same song by fellow lover , and discover deep catalog cuts from your preferent artist and live over those moments by remixing them as your own , ” wrote Sarah Ali , a senior director of product direction at YouTube , in a blog post . “ All of that can hap in one place and it ’s only on YouTube . ”
Ali outlines that Shorts is offering a capacity that is n’t available on rival products like TikTok and Meta ’s spool , giving it an advantage over its competitor .
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Today ’s announcement come a few months after Google revealed thatYouTube Shorts has crossed 70 billiondaily views . The companionship antecedently reported 50 billion daily scene back in February 2023 . Although the dispute in numbers shows healthy growth , casual view on trunks still imprison behind Reels . Meta revealedlast Octoberthat Reels garner 140 billion casual views across both social mesh .
Meanwhile , YouTube Shorts is still chasing TikTok , which remain arguably the most popular short - form video political platform .
