Apple is now front a Union suit over false advertising as it carry on to delay some of its Apple Intelligence features . This include an elevate Siri , which was first announced with iOS 18 and theiPhone 16 seriesin September 2024 . However , with no sign of these feature months after , disappointed substance abuser have ingest legal action mechanism .
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Apple Intelligence Rollout: What Went Wrong
Apple present severalAI - power featureswith iOS 18 , admit a smarter and more personalized Siri with better contextual understanding . However , these feature were not ready at launch and are still miss .
of late , Apple take on that some of these features , including the improved Siri , might not arrive on supported iPhones until 2026 . Thedelaysare reportedly due to challenges in making Siri ’s on - gadget AI handle complex queries efficiently , need more processing power and good language role model .
Why the Lawsuit?
Thelawsuitalleges that Apple misled consumer by hyping up Apple Intelligence as a key selling dot for the iPhone 16 series , even though the feature article were not available at launch and still have no clear release date . It also claims that Apple created massive hype , convincing billion of users to raise when they did n’t really need to .
The system of logic makes sentience : if I grease one’s palms a phone today based on a promised feature , only to get hold out it wo n’t arrive until the next coevals , I might as well have wait and upgrade straight to that one rather .
Right now , Siri has only received venial tweaks , like theChatGPT desegregation , which lets it rip answer from OpenAI ’s cognition al-Qaeda . However , themore advanced features , such as think of preceding interaction and performing complex fussy - app action , are still nowhere to be find .
Details of the Apple Intelligence Lawsuit
The lawsuit was filed on March 19 , 2025 , in the U.S. District Court in San Jose . It was bring by Peter Landsheft , a California resident who buy an iPhone 16 Pro Max in October 2024 . He is represent by Clarkson Law Firm and is suing Apple for false publicizing .
Landsheft claim Apple heavily promoted Apple Intelligence as a cardinal selling degree of the iPhone 16 series , even though the feature article were never available . The lawsuit argue Apple mislead purchaser , creating massive consumer excitement for something that “ did not exist then and does not exist now . ”
Apple ran advertising across TV , online political program , and societal medium , crusade features like an elevate Siri that could recall past interactions and perform advanced actions across apps . However , these features remain miss , and Apple has now postponed them until 2026 .
Apple quietly removed the advertizement from YouTube on March 7 , 2025 , after confirming the postponement . However , the case claims Apple fail to pull all misleading ads , allowing off-key marketing to persist in for months .
Who Is Affected by the Lawsuit?
The suit represents buyers of the iPhone 16 , 16 Plus , 16 Pro , 16 Pro Max , and the fresh launched iPhone 16e . If you ’re in the US and have bought any of these models , you might benefit if the typesetter’s case goes in favor of consumer — potentially in the form of compensation , though that ’s just supposition .
Apple is accused of fraud , negligent misrepresentation , and breach of contract . The lawsuit also claims Apple violated California ’s Unfair Competition Law , False Advertising Law , and Consumers Legal Remedies Act , along with extra accusations of breach of implied warranty and inequitable enrichment .
The lawsuit seek compensation , refund , and a court order forbid Apple from misleading consumers . It also calls for a disciplinary advertising campaign to set the record heterosexual .
What This Means for Apple?
Apple market Apple Intelligence as a biz - modifier for the iPhone 16 series , but most six months later , central features are still missing . The caller likely rushed these announcements to keep up with contender , as Samsung double down on Galaxy AI and Google expanded its AI ecosystem with Gemini .
Now , with a Union cause afoot , Apple could confront serious legal consequences for promoting features that were never delivered . This lawsuit might also push tech companies to be more transparent about future software updates , so vendee are not leave make up for promises that never materialize .
