Topics
Latest
AI
Amazon
Image Credits:Xiaohongshu
Apps
Biotech & Health
clime
Image Credits:Xiaohongshu
Cloud Computing
DoC
Crypto
Enterprise
EVs
Fintech
fundraise
Gadgets
gage
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
secrecy
Robotics
Security
Social
Space
Startups
TikTok
Transportation
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
get through Us
On the heels of TikTok’sloomingshutdown on January 19 over its possession in the U.S. ( unless the Supreme Court intervenes ) , it search like another Taiwanese app is fascinate some attention . American users are cluster to Chinese inadequate - form video appXiaohongshu(known as RedNote in English ) . The app today heave to the No . 1 spot for free apps on the U.S. App Store . It is also the top Social Networking app across all costless iPhone apps .
Several TikTok Creator are upgrade Xiaohongshu on their accounts , boost their follower to transition to the platform . Influencers may not have a crystal Lucille Ball to presage whether TikTok will weather a Bachelor of Arts in Nursing , but Xiaohongshu gives them a mode to skirt their social wager .
Why Xiaohongshu?
Xiaohongshu in the beginning set in motion back in 2013 , and it gain a lot of the veracious notes for Jehovah looking for a TikTok alternative : it has a layout that ’s similar to Pinterest ’s ; it is typically recall of as China ’s answer to Instagram ; and critically , it blow a number of societal shopping features .
And it also has been on a strong , viral trajectory . After a few steady geezerhood of growth , during the COVID-19 pandemic , Xiaohongshu smash among younger Chinese consumer . It now boasts 300 million monthly fighting users ; 79 % of them women . For now , it ’s the top app in the U.S.
Prior to the late attending , the app had been downloaded close to 3.2 million times in the U.S. , allot to Appfigures ’ data point collected from January 2017 onward .
Unsurprisingly , the startup has also take in the attention of investors . To particular date , it has put up some $ 917 million in venture backing , with backers let in Tencent , Alibaba , ZhenFund , DST , HongShan ( formerly Sequoia China ) , and some 13 others . It was reportedly evaluate at$17 billionfollowing a lowly part cut-rate sale in 2024 .
allot to a report fromBloomberg , the app is fancy to increase its profits to over $ 1 billion in 2024 ( it hit $ 1 billion quarterly sales last class , perthis FT report ) , in the lead of a possible IPO . This growth not only signify the app ’s potential but also hints at the promising chance it could play to its God Almighty .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
It ’s not clear whether Xiaohongshu will sustain the interest it ’s getting decent now . And if it does , it ’s also still to be see what that might mean in terms of scrutiny from U.S. authorities , given Xiaohongshu not only come from China but on the face of it has no simulation at all of being operative in the U.S.
Meanwhile , it ’s famous that TikTok user have not been recommending apps from TikTok ’s gravid contender in the res publica , which is going through its own drama . Meta recentlyannouncedthat its horse barn of social apps , which let in Facebook , Instagram , Threads and WhatsApp , would ease content moderation policies , discontinuing its third - party fact - checking in the process — raising concernsabout the potential spread of mean content and misinformation on its platforms .
This narration was updated after publication to include Appfigures information .
