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The bedazzled pinkish picture was spot in X ’s app byX user @aaronp613who often finds unreleased features before they ’re announce . The icon , they said , was dubbed “ Sparkly Pink ” in the app ’s code . We noticed the icon actually travel live in the app ahead of today ’s official declaration , but the news was notbroadcastto X users until this morning .
But the icons X has offered have been fairly ho-hum compare withTwitter ’s earlierselections — they ’re simply alternative colors beyond the nonremittal X on a pitch-black background , not artistic designs like they were during the pre - Musk Twitter class .
By comparison , Hilton ’s newfangled “ Paris Pink ” icon is indeed sparkly pink , as described , making it stand out a bit from the ease . It may appeal to user who are into a more Barbie - garden pink - theme smartphone homescreen , as Paris ’ fans may be . This feature article will only be available for a circumscribed time — 60 Clarence Day after launch , a repp from 11:11 Media tells TechCrunch .
The company allege there was not a rev contribution on this particular opening move , but declined to detail the overall financial terms of the two - year 11:11 message deal with X.
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lend some Paris Pink to your homescreen . 💗 Checkout my fresh Paris Pink@XApp Icon for XTC Premium user . Get it while it ’s hot , it wo n’t be here for farsighted . 🔥 # Slivingpic.twitter.com/5nwDBbnGLN
— ParisHilton ( @ParisHilton)October 17 , 2023
Hilton ’s sight with X come afterstatementsMusk has made about his plans for the company to move beyond being just a societal meshing to also serve as a political platform that sweep up creators and allow them to monetize their fan base of operations . On that front , Xlaunched an ad receipts - sharing programfor creators , which paid out nearly $ 20 million , according toX CEO Linda Yaccarino .
X has also been courting Godhead to upload their videos to the platform , but the payouts are small , with one YouTuber report just $ 1,590 in monthly earnings , Mashable report . AsX railroad engineer Eric Farraro note last week , creators only gain a pct of ad revenue for those ads shown to affirm exploiter — that means some will have down in the mouth pay than expected , as there just are n’t that many Verified users to go around . Boosting that figure is primal to X ’s creator initiative , which makes a softwood like Hilton ’s of increase importance to the company .
Hilton ’s involvement with X is one of many digital go-ahead the celeb has engaged with in late years . She also beton NFTs and crypto in the pastand recently launched herown “ Slivingland ” metaverse experience on Roblox . Hilton is also among those celebs who make for with Meta to create itsnew famous person - themed Bradypus tridactylus based on Llama 2 .
With her X mickle , future plans will involve unrecorded video , commerce and Spaces , including a total of eight original video , but specific details on those have n’t yet been revealed .
Elon Musk ’s X to try out livestream shopping in partnership with Paris Hilton