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XTC CEO Linda Yaccarino is publicly backing Elon Musk after heexplicitly articulate “ go love yourself ” to advertisersleaving X during an onstage interview yesterday at The New York Times DealBook Summit . Musk , who in late days has endorsed antisemitic content on the platform alongside other confederacy theory , like the debunked Pizzagate , has threatened lawsuits againstMedia Matters , theCenter for Countering Digital Hateand theAnti - Defamation League , exact their reports are scaring advertisers off the political program .
In yesterday ’s interview , Musk offered an apology for his recent activity , enunciate he “ give a laden gun to those who hate me , ” and that he was “ quite sorry . ” He also later referred to his antisemitic post as “ one of the most jerky — if not the most jerky — thing I ’ve done on the platform . ”
His X post , combined with reports that advertizer contentwas come out next to hate talking to , admit antisemitic content , has lead to a significant advertiser hegira that has seen big - name brands , includingApple , Disney , Comcast , IBM and others , leave the platform . Paris Hilton ’s 11:11 medium deal with XTC was also cancel , which would have seen the celeb and influencer promote X features include lively telecasting , audio recording and atomic number 99 - commerce opportunities for brands .
Though X had promise advertisers a Modern organisation that would allow them to choose their level of trade name safety machine , Media Matters ’ latestreportindicated that technology was nowhere near foolproof . It found it was sluttish to make ad come out next to hateful and toxic subject . And now it appear that X ’s owner is dabble in increasingly controversial message himself .
Even though Yaccarino would seemingly have the uncomfortable position of having to smooth things over with advertisers , she has instead taken to X to back up Musk ’s statements .
In aposton the program , she wrote :
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It ’s also a change from how she ’s responded in the past to Musk ’s posts . After the Media Matters paper came out , Yaccarino reply by promoting X ’s “ endeavor to combat antisemitism and discrimination”in an internal memo to faculty . When Musk endorsed an antisemitic position as “ the actual accuracy , ” she did n’t direct comment and continued to mail other X news show to her feed — like the increment of Community Notes or the encouragement in X use from the OpenAI dramatic event that took spot on X. That would leave behind one to believe that she was operating behind the scenes to keep X ’s advertising deals afloat .
Today@elonmuskgave a wide ranging and candid interview at@dealbook2023 . He also offer an apology , an account and an explicit point of view about our position . ten is enable an entropy independence that ’s uncomfortable for some multitude . We ’re a platform that allows … https://t.co / PSmSKRkJSq
— Linda Yaccarino ( @lindayaX)November 30 , 2023
