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The U.K. is work ahead with plans to make the number of creating sexually denotative “ deepfake ” figure of speech a specific felonious offence .

A deepfake refers to manipulated media , often video or audio , created using AI to make someone appear to say or do something they did n’t .

The U.K. hadalready madesharing — and the menace of sharing — sexually denotative deepfake contentan offencevia the Online Safety Act that die into force last twelvemonth . Butcreatingthe content itself was not cover . As such , the Ministry of Justice todayannouncedplans to make the existing rules more holistic , covering those who produce it too — irrespective of what office they play in any subsequent share-out .

The previous Conservative U.K. government haddetailed alike architectural plan , but with the arrival of the new government in July , it was n’t sure what direction Prime Minister Keir Starmer ’s political party would go , though Labour did salute to combat deepfakes more thoroughly in its election pronunciamento . Starmer himself was actuallysubject to a deepfake videosmear , where his AI - semblance was seen boost an investment funds scheme .

The U.S. does n’t have any specific laws in place to anticipate deepfakes , thoughseveral state are advertize for legislation — including California , whichElon Musk ’s X is suingto prevent the law from coming to fruition .

Online abuse

Technology has made it comfortable for laypeople to make deepfake imagery and audio for any purpose , including fraudulent activity through impersonation scams . But with today ’s announcement , the U.K. government is focus on sexually denotative contentedness specifically , which it say disproportionately impacts women .

“ It is unacceptable that one in three women have been dupe of online abuse , ” Parliamentary Under - Secretary Alex Davies - Jones order in a statement . “ This demeaning and disgusting form of chauvinism must not become normalised , and as part of ourPlan for Changewe are stick out down on wildness against women – whatever form it takes . ”

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The government also announced plans to boom the scope of existing constabulary around the pickings of familiar images without consent , which is currently restricted to very specific situationssuch as upskirting . For example , anyone who installs equipment , such as hidden cameras , for the purpose of taking intimate icon could look up to two year in prison . ( Upskirting refers to take a photograph or video underneath a soul ’s clothes for the design of viewing their underclothes or genitals / stern without their knowledge or consent for intimate gratification or to do humiliation , suffering , or alarm system . )

A specific timescale has n’t been detailed on these various changes . However , the political science said that it would admit them as part of the upcomingCrime and Policing Bill , which will be introduced “ when parliamentary fourth dimension set aside . ”