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The armed service , whichfirst launched in July 2021 , had been design to give God Almighty a means of generating revenue from their study mail to the platform , which today has a number of artists , fandom enthusiasts , writers and others who could have benefit from subscription mental object . However , Tumblr ’s community — a more often than not jr. bunch , and one that ’s averse to traditional forms of monetisation or even change for that matter — quickly lashed out against the Modern product .
As TechCrunch ’s Amanda Silberlingreported , one of the early adoptive parent of Post+ , a author by the nameKaijuno , described feeling like “ a sacrificial Elia ” after fit in to try out Post+ on their subject matter . While they had require some backlash from the community , they were surprised that Tumblr ’s drug user targeted Godhead using Post+ instead of just Tumblr itself or its stave .
Despite the dramatic event surrounding the feature , Post+ moved into open beta after in the yr , but removed the Post+ badge that appeared next to God Almighty ’ names to dispense with them unwanted attention . The society also added a lower cost point of $ 1.99 / month , joining existing pricing option of $ 3.99 , $ 5.99 and $ 9.99 . Tumblr also say it would take only a 5 % cut of creator lucre , in line with or lower than contender .
However , as Tumblr owner and Automattic CEO Matt Mullenweg latterly hinted , Post+ will be among those projects that the company is shutting down . The WordPress.com parent ship’s company , Automattic , develop Tumblr in 2019 to build out its blogging mesh , but had totrim Tumblr ’s faculty originally this monthby reallocating them to other projects as Tumblr continued to misplace money . In a Q&A on his own web log , Mullenweg said thatTumblr would “ hone in on ” the part of the service citizenry loved and put an close to thing that did n’t work .
Healso specifically call out Post+as one of Tumblr ’s “ miss opportunity , ” cite misinformation overspread by fan fiction writer who were distressed about suit from copyright holder as part to blame for Post+ ’s failure . This , said Mullenweg , led to a coordinated plan of attack effort that lead to every launch Godhead canceling the programme , he noted .
So it ’s no surprisal that Post+ is now on the chopping block .
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The company says that as of December 1 , users will no longer be able to enable Post+ on their web log , but existing subscription subject matter will continue accessible through year - end . In early 2024 , users will no longer be able to create Modern Post+ content and be content will be made private . Users will then determine for themselves whether or not to readjust those posts to public .
Tumblr also noted that even though Post+ is going away , drug user can still support Almighty via tipping . The companionship did not share any succeeding imaginativeness for creator monetisation , though . Instead , asMullenweg had in the first place express , supporter badges , virtual goodness and publicizing would continue to be the focus of Tumblr ’s future monetisation plans in the near term .
