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Creating the many types of content ask for big - scale B2B campaigns often results in seller juggling stacks of prick . This make it hard to ensure cohesive messaging across their e-mail , landing pages and other materials , say the beginner ofTofu . The startup wants to work out that job , especially for small marketing teams , with a generative AI - ground platform that create message for large - scale of measurement omnichannel B2B campaign . The fellowship announced today it has raise $ 5 million in source funding led by Index Ventures , with participation from SignalFire , Stage 2 Capital and Liquid 2 Ventures .
free-base in San Mateo , California , Tofu is presently in beta fashion with enterprise customer and has more than 300 qualified leads in its grapevine . It was founded earlier this year by Eunjoon ( EJ ) Cho , Elaine Zelby and Honglei Liu . Before launching Tofu , Zelby build and chair marketing teams at Slack , Consensys and Capriza , while Liu held leadership positions in machine acquire at companies like Twitter , Affirm and Facebook . Cho has spent his intact vocation working with AI , starting with his first business out of graduate school at Google , where he trained linguistic process model .
AI has been used for a prospicient time to optimize things like ads and personalised recommendations , but reproductive AI represents a displacement because of how well it can render contentedness . Tofu ’s team begin consider of manipulation cases from a business organization position .
“ Marketing is the most obvious one where they bring forth a lot of content to mother demand , to nurture crusade , ” Cho tell . “ There ’s a portion of contentedness in marketing in general . We trust that regardless of what Tofu does , how teams create mental object is run to change . ”
In between jobs at Google and Facebook , Cho began work on a startup , where he dumbfound to experience the pain points of selling . “ As an enterpriser , marketing is not easy . You have to find a fashion to sell and advance your services . But there ’s so many marketing tools out there . I always had a gravid fascination with how to have a better return on investment . There has to be a better direction to optimize and utilize all these channels . ”
Before set up , Tofu verbalize to more than 100 enterprise CMOs . Many are in charge of teams that demand to make thousand , or even tenner of chiliad , of pieces of substance , including landing page , electronic mail , SDR sequences , e - books , case studies and brochures . They complained that even with all their tools ( some expend as many as 30 ) , they do n’t have the resources to hyper graduated table campaigns .
Cho allege the fragmentation of tools , and of teams managing them , means messaging is also fragmentize . For example , a company might place out an email with a link to a landing varlet that were created separately and sound different .
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Tofu require to clear that problem by replacing all the dissimilar tool squad utilise for content , and father personalized content at musical scale while observe it on message and serving as a unified platform for marketing team .
Tofu aim its name from “ top of funnel ” ( ToFu ) , a marketing term that means the earliest part of conversion , when a quite a little of possible leads first become aware of a brand or product . The startup is call that because marketing teams practice a lot of puppet , the ones Tofu wants to supersede , during the ToFu stage , to target specific content and television channel .
One of the ways Tofu seeks to ensure its AI - generated content sounds natural and on brand is by first building a Playbook , or AI noesis graphical record , for its clients . It does this by scraping customers ’ websites and selling material . Then it uses that datum to create three sections . The first is company entropy , include products and branding , like logotype , typeface and colouring material . The second part is targets , or datum from metameric customers like personas , industries and accounts that are further burst down by matter like stage of earnings - per - click ( PPC ) campaigns . This helps Tofu ’s clients tailor-make their content . The last part is assets , or a file cabinet radical that can be repurposed . This can let in past webinars , podcasts or substance abuser research subject field that are collectively used as a “ manufactory ” to create substance .
Once a Playbook is make and possible customers are identified , Tofu draws from it to create individualised campaign . “ If [ a likely atomic number 82 ] clicks on a link , they go to precise landing place page just for them . It could be really personalized at the account level , ” Cho says . “ But it can be unlike thing . It can be at the persona degree , so you have very personalized electronic messaging for dissimilar personas and your target . It could be across industries . We ’ve had drive run across 20 different industries . ”
Cho says the goal of the Playbook is to ensure mental object render by Tofu needs the least amount of human interaction , since the campaigns it generates are so big . “ Imagine you ’re creating literally 1,000 landing place page targeted for these accounts . We want to make certain by default that it ’s in effect . So we put in a fate of elbow grease to make certain the quality output is good , what we call ‘ default goodness ’ and ‘ nonpayment quick to ship . ’ But we always give the users the opportunity to check . ” Tofu integrates with campaign execution creature like HubSpot and Marketo , so teams can run effort created by Tofu on the chopine of their choice .
ABoston Consulting Group studyshows that 67 % of CMOs review have already started using procreative AI , and the convergence of marketing and AI is a space that more startups are engaging in . merchandising team can also build features that enable content creation for political campaign execution tools like HubSpot . Cho say that Tofu ’s discriminator from competition are its core features like the Playbook . “ There ’s already a lot of data that marketers have , everything from their positioning , their electronic messaging , their private-enterprise advantage , their sectionalisation . You do n’t have to go in all that . You just require to upload exist information and AI parse that really well . ”
He added that Tofu ’s other strength include positioning , since it has focused on enterprises from the outset . “ There ’s a lot of company that are going to facilitate solopreneurs or little to average businesses , but we want to build work flow integrations like secure accession controls and build it so software marketing teams can really apply Tofu as their resource for all their marketing content and use it on a even basis . ”
