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TikTok is commence to mechanically mark AI - give message that was made on other platforms , the party denote on Thursday . With this change , if a creator posts depicted object on TikTok that was create with a service like OpenAI ’s DALL·E 3 , it will automatically have an “ AI - generated ” recording label attached to it to notify viewers that it was created with AI .
The social video platform is doing so by implement Content Credentials , a engineering from the Coalition for Content Provenance and Authenticity ( C2PA ) , which was co - founded by Microsoft and Adobe . Content Credentials attach specific metadata to content , which TikTok can then expend to right away spot and label AI - generated content .
As a result , TikTok will start automatically labeling AI - generated depicted object that is uploaded to the platform with Content Credentials bind . The alteration is rolling out on Thursday and will apply to all user globally in the come weeks .
While TikTokalready tag contentthat was made with TikTok AI effects , it will now label cognitive content that was created on other platforms that have implemented Content Credentials , like OpenAI ’s DALL·E 3 and Microsoft ’s Bing Image Creator . While Microsoft , Adobe and OpenAI are already on board with Content Credentials , Google has pledgedto support Content Credentials as well .
Although TikTok already requires creators to expose when they are posting mental object that has been create or enhance with AI , the company told TechCrunch that it sees the new change as an additional way of ensuring that AI - generated content is being labeled , while also taking the pressure off of creators .
In the coming month , TikTok will also start attach Content Credentials to AI - generate mental object created on the chopine using TikTok AI effects . The Content Credentials metadata will include details on where and how the AI - get content was made or edit and will remain attached to the content when downloaded . Other platform that take Content Credentials will be capable to mechanically label the content as AI - generated .
So , while TikTok committed to label AI content on its own inspection and repair , it ’s also seeking to help ensure that AI mental object that was made in TikTok is also accurately labeled when posted on another platform .
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“ AI - generated content is an incredible creative sales outlet , but foil for spectator is critical , ” Adam Presser , chief of Operations and Trust & Safety at TikTok , suppose in a press release . “ By partner with peers to label content across platforms , we ’re making it easy for creators to responsibly explore AI - generated content , while continuing to deter the harmful or misleading AIGC that is prohibited on TikTok . ”
TikTok is touting that it ’s the first video - share chopine to implement Content Credentials . It ’s deserving mentioning thatMeta announcedback in February that it plans to build up on the C2PA ’s solvent for sum birthplace to substance .
As part of Thursday ’s announcement , TikTok say that it ’s committed to combating the usance of deceptive AI in elections and that its policies steadfastly veto harmfully misleading AI - father content — whether it ’s labeled or not .
