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TikTok is the latest tech company to integrate productive AI into its ads business enterprise , as the caller announced on Tuesday that it ’s launching a raw “ TikTok Symphony ” AI suite for brands . The tools will help marketer write playscript , produce videos and enhance current assets .
The suite include a new AI video generator called the “ Symphony Creative Studio . ” The tool can generate TikTok - ready videos with just a few inputs from an advertiser , the companionship claims . The studio apartment also volunteer mark quick - to - use video for advertizing hunting expedition based on their TikTok Ads Manager assets or product entropy .
The raw “ Symphony Assistant ” is an AI assistant that is design to help advertisers raise their campaigns by facilitate them generate and down scripts , and allow recommendations on best practices .
For instance , brands can demand the assistant to write a few care - grabbing line for their novel lipstick launch . They can also ask the assistant to show them what ’s currently sheer on TikTok or to sire some musical theme for encourage a new ware in a specific manufacture .
TikTok ’s new “ Symphony Ads Manager Integration ” can help brands automatically fix and optimise a steel ’s current television . The tool can be used to spruce up videos that a make has already created to make it stand out more .
In improver , TikTok is launching a centralized terminus for marketer called “ TikTok One ” where they will be able to access nearly two million Godhead , discover agency partners and leverage TikTok ’s creative tools .
TikTok is also introducing new carrying into action root with the help of prognosticative AI to serve adman tug more sale . Advertisers will be able to input their budgets and goal to determine the best originative asset and the right audience for their cause .
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As part of the announcement , the party revealed that 61 % of users have made a leverage either directly on TikTok or after seeing an ad . TikTok also say that 59 % of users utilize TikTok to adjudicate which game to download next and that 52 % of users even research motorcar because of TikTok content they have watch .
While TikTok is seeing success with its ads clientele and building it out as it chases more advertizement dollars , the company look a potential hurdle in the twelvemonth ahead . The fate of the app ’s future in the U.S. is uncertain as President Joe Bidensigned a bill last monththat would banish TikTok if its parent company ByteDance does not sell the app . If the app does get cast out in the U.S. , other tech caller and startup may have the potential to reach ground in its yawn absence .
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