Topics
Latest
AI
Amazon
Image Credits:Patrick T. Fallon/AFP / Getty Images
Apps
Biotech & Health
Climate
Cloud Computing
Commerce
Crypto
Enterprise
EVs
Fintech
Fundraising
Gadgets
Gaming
Government & Policy
ironware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
security system
societal
Space
Startups
TikTok
transport
speculation
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
video
Partner Content
TechCrunch Brand Studio
Crunchboard
adjoin Us
TikTok is coming for YouTube . The company has been spotted try out the power for substance abuser to upload 30 - minute videos , signal a significant move off from the short - form television data formatting that made it pop . Social media consultantMatt Navarraspotted the new option in the iOS genus Beta version of the app in the U.K. Navarra told TechCrunch that he has heard from some users who are seeing the option in the Android beta version of TikTok as well .
TikTok did not respond to TechCrunch ’s request for comment .
The company initially rose to popularity for its short - form television data format but has slowly been embrace retentive - form capacity . If the new upload limitation roll out wide , TikTok will have come a foresighted way from its original video time limit of 15 irregular . After encounter up the limit from 15 second to a minute , TikTok later expanded it to three minutes , and then10 minutes . TikTok begantesting a 15 - minute video uploadlimit a few months ago .
The variety puts TikTok in even more direct competition with YouTube . The move betoken that TikTok wants to attract long - form picture Godhead who normally carry subject on YouTube .
In the past , TikTok was seen as the political platform for poor - word form mental object , while YouTube was see as the home of prospicient - form message , with creators using both platforms to reach viewers . The retiring few yr have blurred the melodic line between the two video platforms as TikTok embraces farseeing videos and YouTube adopts shorter TV with shortstop .
As with the previous prison term limit expanding upon , the new limit would give creators even more time and flexibleness when divvy up things like cooking recipe , beauty tutorials , education content and drollery cartoon . However , the new 30 - arcminute limit would open up up a new type of content that was n’t possible with the old time limitation , and that is the ability to upload full episode of TV shows .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Last twelvemonth , Peacock madeepisode one of “ kill It”available to watch for devoid on TikTok , but it was break up into five parts . With this new 30 - minute limit , web would no longer have to fall in up an episode into multiple parts , and could rather post entire episodes in one video on TikTok . Networks are already using TikTok to reach looker , and the new upload time limit could entice them to share subject matter on TikTok .
Of of course , we have to consider the side of the viewer . Not everyone wants tenacious videos on TikTok , specially because most citizenry go to the political platform for quick , short videos . There ’s already speak about how TikTok is ruiningpeople ’s attention spans , so long TV may not be a welcome addition for some . But TikTok has been preparing to make longer videos easy to see , as the company has been testing ahorizontal full screen modein some regions .
Plus , TikTok seems to be aware that not everyone has an appetency for long videos , as it rolled out a feature last year that permit you fast - forward video by carry down the right - side of a video .
As with any test feature article , it ’s unknown when or if TikTok plans to launch the 30 - arcminute video upload option widely to all users .
