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TikTok Shop , TikTok ’s social commerce market place , is launching a secondhand opulence category in the U.K. , arrange it in closer competition with The RealReal , Vestiaire Collective , Depop , Poshmark , and Mercari , among others . The offer has already existed inTikTok Shop U.S.for over six month .
The newfangled category allows customers in the U.K. to buy pre - owned high - end article of clothing , clothes designer bag , and other accessory , all without leaving the TikTok app . At launching , only five U.K. stain are usable , includingSellier , Luxe Collective , Sign of the Times , HardlyEverWornIt , andBreak Archive .
Since launchingTikTok Shopin 2022 , the platform has soldaround $ 1 billion or moreworth of intersection . However , despite its success , some arguethat TikTok Shop is deflower the curt - form video - share app , claiming impostor and poor - caliber ware are oversupply the marketplace . counterfeit are the bountiful risk when buying pre - own lavishness trade good online , with even the largest e - commercialism giant ( Amazon , eBay , and others ) facing genuineness issues .
Like all resale marketplace , TikTok Shop has ananti - imitative policythat guarantees a full repayment if a seller is proven to have sell a imitative product . Bloombergrecently report that the caller is in talk with luxury goods companionship LVMH to help crack down on counterfeiting .
All used brands on TikTok Shop U.S. are necessitate to have certification from third - company authenticators . TikTok partnered with hallmark servicesEntrupyandReal Authenticationto check that architect handbags on the platform are genuine .
Meanwhile , a TikTok representative secern TechCrunch that the five U.K. stigma all have their own in - house authentication process . They would n’t say when it would begin bear other secondhand brands .
TikTok usage is originate to slow — is TikTok Shop to blame ?
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The launching of TikTok Shop ’s secondhand sumptuousness category is a strategic move to tap into the develop market of preowned luxury token . The used sumptuosity market is a thriving multibillion - dollar business , with an estimated $ 49.3 billion ( € 45 billion ) worth of secondhand designer item sold worldwide in 2023 .
to boot , this expansion aligns with the increase vogue of people embracing preloved fashion , and it opens up novel avenues for used brands in the U.K. to reach a wider customer base . The popularity of used style on TikTok is observable , with over 144,000 TikTok Post using the hashtag#secondhandfashion , which has garner approximately 1.2 billion views .
Today ’s proclamation arrive on the heels ofthe U.S. House of Representatives blow over a billthat ask ByteDance to sell TikTok or face a prohibition in the U.S. , a bill that appear to be advance musical accompaniment in the Senate . A ban would be a serious blow to American merchant sell on the app . grant to the caller , the short video recording - sharing app generated$14.7 billionfor small- to midsize business organization in 2023 .
US House passes revise bill to ban TikTok or force sale
