Topics
Latest
AI
Amazon
Image Credits:Adobe
Apps
Biotech & Health
clime
Image Credits:Adobe
Cloud Computing
DoC
Crypto
Enterprise
EVs
Fintech
fundraise
Gadgets
Gaming
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
certificate
societal
Space
startup
TikTok
expatriation
Venture
More from TechCrunch
event
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
Adobe and TikTok announce today that TikTok ’s AI - powered Creative Assistant is now available instantly within Adobe Express . The two company say the integration willhelp business and Creator make and marketplace content more effectively . Creative Assistant is available now in English as an add - on in Adobe Express for both free and Premium users .
The Creative Assistant attention deficit disorder - on in Adobe Express aims to reduce the time and sweat required when act upon across dissimilar program when creating content . With Adobe Express , creators have access to templates , Adobe Stock video clips , audio , sticker and an Adobe Express TikTok video Lord . With the new Creative Assistant attention deficit disorder - on , creators will get access code to TikTok insights about trending hashtags and AI - power peter all within Adobe Express . The Assistant can also brainstorm creative idea or even publish out video handwriting .
The consolidation also allows businesses and creators to schedule and issue subject directly to TikTok , without having to allow Adobe Express .
“ The new Creative Assistant add - on in Adobe Express quash the clip , exertion and resources take to work across dissimilar platforms for each stage of the content ideation , institution and statistical distribution process , ” sound out Stacy Martinet , Adobe ’s VP of Marketing Strategy and Communications , in a statement . “ We see tremendous value in being the first to cooperate with TikTok ’s Creative Assistant , bringing together our unique originative tools and their extensive knowledge of a highly busy , world interview and program , to serve make subject that delivers real business enterprise note value for our customers . ”
To get started , you need to go to the add - ons section in Adobe Express and find the Creative Assistant and install it . Say you ’re a brand looking to create a Valentine ’s Day TikTok to raise a extra sale . you’re able to browse through the guide to come up one you wish . you may then consider the trending hashtags to see what sort of cognitive content is getting the most views , and then type in a prompt into the Assistant to get some originative inspiration .
For example you may inquire the Assistant to “ spell a playscript for a Valentine ’s Day offer for my plant shop . 20 % off all industrial plant . ” Based on that prompting , you will get a suggested script to help you structure your glide slope for the ad . For illustration , the script will give you some suggestion for visuals or text that you could use in your advertising .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
“ We ’re excited to integrate originative Assistant within Adobe Express and help businesses seamlessly create TikTok - first campaigns within the platform they get it on and love . hold the ability to conceive of , make and put up all within Express further enables businesses of all sizes to create for TikTok at scale , ” said Sofia Hernandez , TikTok ’s global school principal of Marketing , in a command .
TikTok first found its Creative Assistant last September to help brands quickly create video recording with the help of AI . The consolidation with Adobe Express allows creators and brands to create and print their content more effectively all in one place .
