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TikTok ’s latest offering is capitalize on the app ’s power to serve as a breakthrough locomotive for other media — something its users already take advantage of by sharing unretentive clip of picture show and television set shows . Today , the company is partnering with studio like Warner Bros. to plunge a feature that lets substance abuser discover moving-picture show and television usher through the short - form video recording app .
The new feature , name “ public eye , ” appears on TV related to a pic or series , and point users to a dedicated landing place page where they can pick up extra info about the title , such as the synopsis , and mould , as well as short video content from creator . From the landing page , users can look on the title on cyclosis service ( such as Max ) , rent on - demand , or buy movie ticket to see it in theatre .
Videos that condition for Spotlight links must have a sure number of aspect and creators with a decent following . Creators take part in a glare campaign can earn various incentives , such as exclusive inning for their profile pic , filter , merchandise , movie ticket and even access to crimson - rug events .
Warner Bros. , with its vast IP depository library of pop titles , is using Spotlight to upgrade the 2nd season of “ House of the Dragon . ” It ’s presently honour creators for posting videos about the show — whether that be a review , rummy skit , war paint tutorial , and so on — with a limited visibility frame for their preferred House : Team Green or Team Black . Creators who qualify must post a 60 - sec video ( using the hashtag # HOTD ) that does n’t violate TikTok ’s policy .
The amusement heavyweight first experiment with the feature in February when it promoted “ Dune : Part Two ” on the program . This resulted in more than 260,000 sports fan - created berth in the two weeks contribute up to the movie premiere , agree to TikTok .
At launching , Spotlight will only be available to a blue-ribbon number of studios .
Over time , the feature could function not only as a prick for retrieve novel thing to watch or stream , but could also aid cement TikTok ’s property as a first layover for media - focused discovery , forrader of Google . With the recentantitrust rulingagainst Google as well as the upgrade of AI , which sees troupe like Perplexity andOpenAI work up their own search creature , TikTok ’s belated move represent yet another way Google ’s control may be challenged in the calendar month to issue forth .
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In the past , TikTok has provided marketing solutions for movie studio marketers , includingShowtimes : movie dawdler ads that display a “ Get Showtimes ” clitoris to help users find nearby theater options and showtimes .
The company has also antecedently teamed up with ticket companiesTicketmasterandAXSto let substance abuser purchase tickets for concert and other live events straightaway through TikTok .
