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After leading the societal medium landscape , TikTok is likely interested in challenging Google ’s ascendence in search . The company confirmed to TechCrunch that it ’s screen the power for users to take or upload a photo to find like products in TikTok Shop .
The feature , which was first spotted byX user Jonah Manzano , is available to all exploiter in the United States and Southeast Asia . user who have memory access to the new lineament will see it in the form of a tv camera ikon in the search barroom in TikTok Shop .
Say you ’re at a restaurant and really like the plate you ’re served on . You could open up the TikTok app and snap a impression of it to find similar detail available for leverage on TikTok Shop . Or say you ’re on-line shopping and find a top you like that ’s too expensive . You could lay aside the image and then upload it to feel something similar with a gimcrack Mary Leontyne Price tag .
While you have always been able to search for specific item on TikTok Shop , you no longer have to swear on textual description . The ability to use prototype search for shopping is something that Google has offer for years with Google Lens , its optic lookup tool . picture lookup is also presently offered by Amazon , another technical school giant that TikTok is look to compete with .
TikTok has already made tread in slew into Google ’s search dominance , as executive at the tech giant aver back in 2022 that TikTok and Instagram areeating into its core hunting product . With this raw feature , TikTok is not only trying to get citizenry to use its app when look for fresh products , but it ’s also trust people will make the purchase through TikTok Shop .
The company is n’t just coming for Google or Amazon with this fresh lineament ; it ’s also looking to contend with other companies that offer up persona hunting tools for shopping , such asKlarnaor even startups likeCherry .
TikTokrecently revealedthat TikTok Shop now has more than 15 million sellers worldwide , including over 500,000 in the U.S. It spent more than $ 400 million on weapons platform safety and make a team of more than 7,500 citizenry to help keep TikTok Shop safe .
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TikTok has been betting handsome on e - DoC , as it experience TikTok Shop as its next big potential revenue source . The troupe ’s e - commerce cause are also a way for it to keep users on its app as opposed to others . By building out and expanding TikTok Shop ’s capabilities , TikTok is hop-skip mass will spend more time and money on its e - commerce product .
The company is expand its e - commerce endeavour despite facing a potential ban in the U.S. In April , President Biden signed a billthat will censor TikTok if its Taiwanese parent company , ByteDance , flunk to sell it within a twelvemonth .
