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TikTok ’s inadequate - manikin video app is hitting a Modern milestone . The app , which reached1 billion monthly active users in 2021,has now become the first non - game mobile app to bring forth $ 10 billion in consumer disbursal across the Apple App Store and Google Play combined , according to a new analysis by app intelligence providerdata.ai . The only other apps to have accomplish this are all games , include Candy Crush Saga from King / Activision Blizzard , the top wage earner at over $ 12 billion , plus Tencent ’s Honor of power , XFLAG / Mixi ’s Monster Strike and Supercell ’s Clash of Clans .
The report notes that TikTok inscribe 2023 with more than $ 6.2 billion in consumer spending already and then added another $ 3.8 billion throughout the course of the twelvemonth , or 61 % growth from the year ’s beginning . The chassis is also 15 % higher than 2022 ’s total of $ 3.3 billion , data.ai tell . For quotation , its account include only TikTok ’s consumer spending across iOS and Google Play , not the third - party Android app stores in China . That mean TikTok ’s total consumer spending could be even high-pitched .
The outlay come from TikTok ’s in - app purchases of “ coins ” — a practical currency that users can spend on gifts for Godhead on the platform . These gifts honour creators for their subject matter and can be cash out as edict up-to-dateness , with TikTok hold 50 % of the payout . The app ’s most democratic in - app purchase is a parcel of 1,321 coins for $ 19.99 , which take a leak up a poop of its revenue . TikTok also generates revenue outdoors of in - app purchase , like via ad and e - commerce with TikTok shop , but these were n’t counted in data.ai ’s analysis .
Though TikTok is the only non - game app to arrive at $ 10 billion , other non - game apps pull in million — but they ’re well behind TikTok . Its next nearest challenger are Tinder and YouTube , but both give chase TikTok by between $ 2 to $ 3 billion , the story take note .
“ TikTok is poised to become the highest earning mobile app ever — come near the $ 15 billion milestone in 2024 . consumer are expend over $ 11 million per day tipping their favourite subject matter creators , incite TikTok past the world ’s most remunerative mobile plot to date : the addictive and beloved Candy Crush Saga , ” said Lexi Sydow , head of Insights at data.ai , in an announcementabout the new milepost . “ TikTokers are poise to spend a 40 - hour work week each calendar month in the app by the end of 2024 , +22 % from 2023 , ” she added .
The firmpredictsTikTok revenue will originate again in 2024 , get hold of $ 15 billion in consumer outlay .
