Topics
Latest
AI
Amazon
Image Credits:Sjoerd van der Wal(opens in a new window)/ Getty Images
Apps
Biotech & Health
Climate
Image Credits:Sjoerd van der Wal(opens in a new window)/ Getty Images
Cloud Computing
Commerce
Crypto
Image Credits:NTSB
Enterprise
EVs
Fintech
Fundraising
contraption
Gaming
Government & Policy
Hardware
layoff
Media & Entertainment
Meta
Microsoft
privateness
Robotics
Security
Social
Space
Startups
TikTok
Transportation
speculation
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
The National Transportation Safety Board , a U.S. administration authority that investigates crashes , has ordered the Dawn Project formation to stop using its seal after it appear in a Super Bowl advertizement that called for consumer to boycott Tesla .
The NTSBsaid in a letterthat its seal must be directly removed from the Dawn Project ’s website and YouTube page , as well as any further airings of the commercial message . NTSBsaid in a word releasethat it did not authorise the use of its seal and does not endorse the workplace of the Dawn Project .
“ We used the NTSB ’s seal in our second Super Bowl LVIII commercial whilst we were refer to Tesla resist to implement the NTSB ’s prudent safety recommendation , recommendations with which The Dawn Project fully agree , ” an emailed statement from a Dawn Project interpreter . “ Unlike Tesla , we have groovy respect for the NTSB . ”
The Dawn Project , a safety protagonism mathematical group funded by technical school CEO Dan O’Dowd , aired two advertizing during Super Bowl LVIII in Washington , DC , Dover , Delaware , Santa Barbara , California and Traverse City , Michigan — the metropolis where U.S. Secretary of Transportation Pete Buttigieg lives . The cost of airing the advert in those market was $ 552,000 .
The advert criticize Tesla Full Self - Driving , innovative number one wood help software that O’Dowd has alleged has critical safety defects . FSD is not self - driving . alternatively , the upgraded $ 12,000 system performs some automate driving tasks and requires a human driver to be quick to take control condition at any time .
The Dawn Project hascampaigned againstthe purpose of Tesla FSD for eld now , include airing an advert inlast year ’s Super Bowl . This year , the radical used the NTSB sealing wax in its ad , which got the attention of the agency . NTSB General Counsel William McMurry Jr. called the use unlawful and mention the commercial message has also been post to the group ’s web page and YouTube pageboy .
The agency also included a screenshot of the ad , which is establish below .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
“ Due to the nature of our work and the need to be uniquely autonomous from commercial-grade interest , we strive to protect the international repute of the NTSB by preventing unapproved use of our seal , ” the letter reads . “ perverse to Federal law , you did not hold , and the NTSB did not give , permission to employ the NTSB Seal in your Super Bowl LVIII commercial or on any other materials . Moreover , your unauthorized use of the NTSB ’s seal spuriously imply endorsement of your companionship and/or message by the NTSB . ”
