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We ’re at a transitional moment in streaming — substance abuser maturation is slowing and major participant arelooking to consolidate , but the long - call dream of profitability finally seemswithin reach(especiallyif you ’re Netflix ) .
This is the perfect time , then , for The New York Timesto question many of the industriousness ’s grown names — including Netflix co - CEO Ted Sarandos , Amazon ’s Prime Video head Mike Hopkins , and IAC chair Barry Diller — about what they call back arrive next .
There seemed to be broad agreement on most of the crowing motif : More ads , high prices , and few full-grown swing on prestige television . These changes are all join by the shift toward profitability , rather than growth - at - all - price . If the initial terms of many streaming services seemed unsustainably low at launch , it turns out they were — prices have been steadily come up , while the streamers have also introduced more affordable subscription grade for viewers who are willing to look out advertising .
In fact , some EXEC told The Times that streamers will keep raising prices for the ad - free tier with the intent of drive more customers to sign up for advert - supported subscription instead .
The ontogenesis of ad - supported streaming could also bear upon the kind of movies and prove that get produce , since advertisers generally desire to reach a mass interview — retrieve of the heyday of ad - supported internet TV , with its endless shows about doctors and cops , compared to the more challenging fare on subscription - support HBO .
That shift is already underway in streaming , though executives importune they ’re not abandoning their hopes of finding the next “ Sopranos ” or “ House of Cards . ” Sarandos ( who ’s already beenbacking awayfrom his decennary - older boast that he wanted Netflix “ to become HBO before HBO could become us ” ) said Netflix can “ do prestigiousness television receiver at scale , ” but added , “ We do n’t only do prestige . ”
likewise , Hopkins said that at Prime Video , “ procedurals and other seek - and - dependable formats do well for us , but we also require big swing that have customers say , ‘ Wow , I ca n’t conceive that just happened ’ and will have multitude tell apart their friends . ’ ”
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Some of those changes would be welcome , but they reinforce the sense that streaming — at least as image by the executive currently running the business sector — wo n’t be all that unlike from the former cable idiot box ecosystem . Some things will be better ( on - demand viewing ) , some will be uncollectible ( compensation for writers , actors , and other talent ) , and there might be different player at the top . But in many way , it will find like the same old tv set .
