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Spotifyannouncedon Wednesday that it will start up paying podcast hosts who make democratic videos on its streaming platform , as the fellowship look to take on YouTube ’s dominance in the video podcast space . The companionship announced a new “ Partner Program ” that let Jehovah monetise their content beyond ad gross .
Although creators can already monetize their podcasts on the platform , they are now being incentivized to publish a television component alongside their podcasts .
By paying podcast host ground on how much engagement their display receive , Spotify is borrowing a page out of YouTube ’s book . The Google - own platform pays creatorsbillions of dollarsa year in apportion advertizing tax revenue .
Although Spotify is one of the main services for listening to podcasts , YouTube still has a monolithic lead in television overall . By giving hearer an continuous viewing experience , Spotify is likely hop that people will choose to watch video podcasts on its own platform , rather than YouTube .
Spotify says more than 250 million users have watched a video podcast on its platform ever since it establish the format back in 2022 . The ship’s company also says that nearly two - third of podcast listeners say they opt podcasts with a picture component .
In addition , the act of Jehovah publish videos monthly on Spotify has develop by more than 50 % class - over - year . Spotify also revealed that there are now more than 300,000 video podcast show on its platform .
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“ By delivering a best - in - year video offer uninterrupted by ad breaks , flux with Spotify ’s flexibility and omnipresence , we can bring home the bacon an experience for your audience that is superscript to any platform , ” Spotify CEO Daniel Ek said in a web log post . “ And by giving you , the creators , another path to monetization beyond advertizing , we ’re freeing you up to spend more prison term doing what you screw : produce . ”
The changes harbinger on Wednesday will go into effect on January 2 , 2025 , in the U.S. , U.K. , Australia , and Canada . Eligible creators can apply to join theSpotify Partner Programto start monetize their video recording podcasts .
Spotify also announced that creators can now upload clip straight to Spotify to promote their podcasts . These time will seem in users ’s habitation feed , Podcasts fertilize , Browse page , and the Now play view . The company says the add-on is n’t bastardly to make Spotify “ yet another place to watch brusk - form cognitive content , ” and that it rather hop these clip will help push back the great unwashed to full - length episodes .
In addition , Spotify creators will now be capable to choose thumbnails for their picture podcasts , just like they would on YouTube . Plus , Spotify is redesigning its creator dashboard to make it easier for Creator to see their performance and growth analytics .
