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Spotify CEO Daniel Ek has once again teased the companionship ’s long - delayedHiFior “ tops agio ” tier up , a higher - qualify subscription offer the streaming overhaul first announce in 2021 and then fail to roam out .
In the company’sthird - fourth earnings call with investorson Wednesday , the exec suggested that such a merchandise was still on the way , while blow the company ’s close - term progress in other arena , including a coming enlargement of its video offer and other products enhanced by AI .
The streamer several geezerhood ago firstannouncedplans to roll out a more sumptuous version of its Premium subscription that would include features like “ CD - calibre , lossless audio ” and more , butlicensing issuesled to a wait , Ek explained in 2022 .
That did n’t break off Spotify frombringing up the offering to investorsin subsequent quarters . In July , for instance , Ek articulate Spotify was planning to infix an upgrade version of its subscription that would cost around $ 17 to $ 18 per month , or roughly $ 5 more than the current Premium tier . At the time , he noted the plan would give users more control over their medicine in addition to good sound .
In more recent months , it seemed that Spotify had expanded its focusing for its deluxe offer to include more than video .
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Investors on the Q3 call brought up this superfan - pore tier again , and Ek say the coming higher - price level would let in better sound quality and , vaguely , “ a bunch of other things . ” He also referenced the idea that provide to superfans would be part of the subscription ’s hooking .
“ The rule for us is always the same , which is how do we make something that consumers have sex , but that also delivers note value back to Creator . And you may go back to vinyl buyers , you may go back to all of these superfans that already exist to look for clue in what some of the things are that they value . ”
Ek declined , however , to speak to what role Spotify might play concerning medicine labels ’ own efforts around “ superfan ” apps , suppose only that if those apps generated great consumer appeal , Spotify would be “ glad to look at way to contribute to that growth . ”
On the call , Ek also promoted the companionship ’s Jehovah - pore result this week in LA which will include announcement about its expansion of telecasting on the platform . At the case , Spotify will introduce its efforts aim at helping creators who require to be on more platforms gain access to Spotify ’s hearing as well as incentivize others to contribute their full breadth of offering over to Spotify . This is likely tie to afall Bloomberg reportthat said Spotify was solicit video creators with seven - figure deals to bring their contentedness to Spotify .
In response to questions about AI , Ek shoot a line the succeeder of Spotify ’s AI DJ feature which , alongside television , had been a standout initiative driving engagement that grew beyond just small , case-by-case cohort as many of its product launch do . Still , he cautioned that Spotify ’s investment in AI would be disciplined , and used to drive participation or increase retention , rather than simply being “ reckless spending . ”
