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Controversies and PR headaches were n’t enough to dissuade Spotify from re - up its agreement with podcaster Joe Rogan , whose show over the past couple of year drive division among music fan and artist alike and evenprompted some gravid names , like Neil Young , topull their catalogsfrom the cyclosis Robert William Service . Regardless , the show remain popular enough to earn the top spot as user ’ most - listened - to podcast every year since do to Spotify in 2020 . Now , Spotify ’s family relationship with the podcaster continues , as the companyannounceda new , multiyear arrangement with Rogan , estimated at $ 250 millionover its condition , accord to The Wall Street Journal .
The deal will tender Rogan a lower limit warrant upfront along with a cut of the ad sales , the Journal say . ( Spotify told us the number being reported is incorrect , however . )
Critically , Rogan ’s show will no longer be exclusive to Spotify .
Rogan ’s passel with Spotify derive about at a clip when the ship’s company ’s scheme was concentrate on building a lot of exclusive and original programs to make its service more competitive with Apple Podcasts and others . The company empower billions to work up its podcast business enterprise , investing in studio apartment and IP acquisition as well as new technologies , including ad technical school , before dislodge course last twelvemonth . Spotify ’s head of its podcast commercial enterprise , Dawn Ostroff , resigned , and the companyconductedlayoffs . Under Ostroff ’s lead , Spotify had snatched up studios like Parcast , The Ringer and Gimlet Media , and signed sole softwood with Rogan , Alex Cooper ( “ Call Her Daddy ” ) and Dax Shepard .
This week , news broke that Cooper ’s showwould no longer be limited to Spotify , and would set in motion on other audio platforms , like Apple . video recording of the show , however , would remain on Spotify . The move follows others that had seen Spotify loosen its grip on its scoop , like last year ’s intelligence that Gimlet wouldexpand its shows to other platforms . Shepard ’s “ Armchair Expert ” and “ anything goes with emma chamberlain ” had also rolled out more broadly , bequeath Rogan ’s show as Spotify ’s continue single . And now it is no more .
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“ JRE remains podcast ’s king , consistently outrank as the most - take heed - to podcast globally and our user have ranked the show as Spotify ’s Wrapped top podcast each year since 2020 , ” noted Spotify in today’sblog mail service . The company said JRE now has more than 2,200 episodes useable , and that the podcast is the No . 2 most - listened - to show for womanhood over 13 in the U.S. , perEdison , as well as theNo . 1 show overall as of Q3 2023 .
Since joining Spotify , overall podcast white plague has arise 232 % and ad gross grew 80 % from 2021 to 2023 . JRE ad revenue farm 45 % in 2023 .
Updated , 2/2/24 , 2:10 post-mortem examination ET Updated to observe that Spotify conflict the shape being share by the Journal . However , it declined to comment on hand term .
Spotify , Joe Rogan address COVID-19 content recoil
Spotify removes Neil Young ’s music after falling out over Joe Rogan
