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It ’s deserving noting that the idea to build a societal connection in a music app has been tried before by Spotify ’s top competition , Apple .
In 2010 , Steve Jobs introducediTunes ’ new social web Pingas “ Facebook and Twitter gather iTunes , ” shout it a “ social web all about euphony . ” Clearly , Jobs was onto something , but Ping never found success in the Apple founder ’s lifetime . short after line of work ’ dying , Appleshut down Ping in 2012 , a rarified floating-point operation for the iPhone Jehovah . Apple later prove again with asocial feature for musicians , Connect , whichalso did n’t last .
Even today , Apple continues to half - heartedly espouse societal networking in its Apple Music streaming service , with an optional feature film that will periodically check the contacts on your devices to recommend new friends to follow so youcan see what they ’re mind to .
However , unlike Apple , Spotify has never made a sheer declaration that it was building a societal web focus on audio frequency .
Rather , the ship’s company has quietly and slowly roll out a series of features that simply make the app more social for both creators and their buff . With last year ’s redesign , for instance , Spotify added in - app video feeds across its Home pages , including its tabs for Music , Podcasts and now Audiobooks . Though those feeds ’ designs have been tweaked since launching , the move serve as a signal that Spotify was taking learning from Gen Z ’s best-loved social electronic web , TikTok , when designing its own product .
Spotify CEO Daniel Ek spoke to TikTok ’s influence during the company ’s Q1 2024 earnings , telling investors that TikTok and others had “ improved the exploiter experience ” and that the manufacture was “ learning about these trend and trying to ameliorate our product . ”
“ … We are not any unlike than anyone else in that we ’re endeavor to learn from the market place , ” Ek tell , hint at the app ’s TikTok aspiration . “ We learn what consumer like . We seek to meliorate upon it and make the best potential user experience . ”
Over the preceding year , the company also bring new style for artists to gain fans , through a Spotify Clips feature of speech , that worked likewise to Stories on other social networks . Here , artists could add 30 - second picture to their visibility Sir Frederick Handley Page and record album pages .
Artists can also get fans excited about new releases withCountdown Pages , and fans uphold to hear from pet artists through video messages via the company’sannual Spotify Wrapped hunting expedition . Meanwhile , Spotify exploiter can proceed to be creators and friends on the platform to remain update on the latest medicine and event and see what admirer are stream . They can collaborate on playlist with others inmany way , admit in real time . The society haspreviously been spotted testinga Community lineament that would set aside drug user to see , in actual time , what others were streaming .
fuse , these features are get down to tot up up to an app that ’s not just another euphony streamer , but one that aims to compete for user ’ time — and eventually , the ad one dollar bill — drop on large social networks .
