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Spotify ’s AI DJ feature , an AI guide that introduce individualize Song dynasty pick , is now usable in its first language outside of English . On Tuesday , Spotify harbinger the launch of an AI DJ that speaks Spanish , confirming TechCrunch ’s former story of the feature article under development . Like the original AI DJ “ X , ” whose vox was based on an live Spotify employee ( Xavier “ X ” Jernigan ) , the Spanish - spoken language voice is also ground on a real soul — in this compositor’s case , Olivia “ Livi ” Quiroz Roa , a senior music editor at Spotify who reside in Mexico City .
Spotify ’s AI DJ , which was first found last yr , is mean to serve as a smart audio guide that introduces euphony using a convincingly realistic voice . For Spotify , the feature article is n’t just a way for it to dabble around with new AI engineering science , it ’s also a way to increase the phthisis of music on its app . According to its internal data point , DJ substance abuser listen to a slew of music , and the use of the lineament has continue to grow with an increase of more than 200 % over the last twelvemonth .
The AI disk jockey itself is built using technology from both OpenAI and Sonantic , anAI phonation platform Spotify acquired in 2022 . DJ X was initially piece to mold his voice for the AI , which uses the same slang terms and look as Jernigan does , in add-on to duping the audio of his voice .
Meanwhile , Roa was take to be the newest part for the AI DJ feature after an blanket casting call , Spotify suppose , during which the company see that her voice resonated the most with listeners . Listeners said the phonation sounded relatable and as if they were listening to medicine recommendations from a supporter , the company noted . ecstasy will not be going away with “ Livi ’s ” launching , but rather client will be able to pluck which AI DJ they prefer , according to Spotify .
“ We have millions of Spanish - address listeners on Spotify , many of whom have been taking to societal mass medium to necessitate about DJ , ” according to Spotify ’s announcement . “ In fact , over the last few month , we ’ve seen an over 215 % step-up in societal conversation around DJ in Spanish , ” the fellowship said .
In May , TechCrunch reported on the Spanish - speaking AI DJ characteristic , when novel text referencing DJ “ Livi ” was bestow to the app ’s code , alongside reading that the feature article would become uncommitted in Mexico . However , Spotify ’s announcement suggest “ Livi ” will become usable to Premium listener in markets where DJ X is already offered and other market place across Latin America : Argentina , Bolivia , Chile , Colombia , Costa Rica , Dominican Republic , Ecuador , El Salvador , Guatemala , Honduras , Mexico , Nicaragua , Panama , Paraguay , Peru , Uruguay and Venezuela .
“ Livi ” is deliberate a “ beta ” trial , for the time being .