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Sony is breaking newfangled flat coat in the ongoing NFTs and content authenticity saga . At atomic number 58 2024 in Las Vegas , the empire have it off for its electronics , gaming , and entertainment products has announced the developing of an in - photographic camera digital theme song applied science , which effectively creates a “ birth credentials ” for effigy captured with their devices , thereby verifying the line of the content . While it might not strictly be term an NFT , it resembles the core conception of these nonfungible tokens .
“ help oneself creators pilot chance while protecting the genuineness of their work is a priority . We ’re collaborate with the Associated Press and other industry loss leader to create a digital birth credentials for images film on our cameras . This will formalize the source of their content and help safeguard fact and fight misinformation , ” say Neal Manowitz , president and COO at Sony Electronics , during the Sony press conference .
https://techcrunch.com/2024/01/08/ces-2024-everything-you-need-to-know/
The technology , plan to be integrated into the television camera ’s ironware — starting with the young Alpha 9 Mark III television camera — generates a automobile - based digital signature when an image is appropriate . This create a singular identifier that can be tracked and affirm , much like the blockchain technology underpinning NFTs . The aim is to allow professional , especially in news media , to safeguard the genuineness of their substance and to give intelligence agencies an contribute stratum of security in the combat against the statistical distribution of fake images .
“ While the rapid phylogeny of reproductive AI ( Artificial Intelligence ) bring new possibilities for originative expression , it has also direct to growing headache about the impact of altered or manipulate imagery in journalism , ” said Manowitz . “ The dissemination of false entropy and image has real - world social impact that work harm not only to our photojournalist and news federal agency partners but to society as a whole . ”
The company has shown that the tool and engineering can run to aid show that picture are veritable and unaltered and declare that its in - camera touch and C2PA assay-mark will be liberate in a firmware update for the Alpha 9 III , Alpha 1 , and Alpha 7S III models by and by this yr . While it persist to be seen how manufacture professionals and the all-inclusive public will receive this technology , it be a significant step forward in the battle against epitome manipulation and spreading misinformation . As I ’ve discussed before , that might be a good affair , becausethe current situation mark the crap out of me .
AI + Elections = a complete violent storm that scar the crap out of me
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So , while Sony hasn’tliterallylaunched an in - camera NFT , they ’ve certainly created a system of rules that mirrors the core functionality of an NFT , proving ownership and legitimacy in the digital space . In a world where deepfakes and image manipulation are becoming progressively sophisticated , this could be a secret plan - changing shaft in the fight against digital dissembling .
