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Snapchat is rolling out a simplified version of the app to some users , the party denote on Tuesday during its Snap Partner Summit , as part of a test to make the go away pic app comfortable to use . “ Simple Snapchat ” declutters the app ’s home screen , removing the Snap Map and Stories tabs , and consolidates its navigation bar around three icon : chatter on the left over , camera in the middle , and Snapchat ’s TikTok contender , Spotlight , on the right field .
Stories and Snap Map are not going off exclusively in Simple Snapchat but will be tucked into other office of the app . narrative will appear at the top of the app ’s chat tab , with Snap Map at the bottom . you could also find Stories in the Spotlight tab , enable by a unexampled recommendation algorithm from Snap . glare more directly resemble TikTok in this mental testing , combining short - form message from Snap ’s creators , brands , and Stories from a user ’s friends list into one scrollable feed .
However , Snapchat ’s dedicated Discover section does not seem to be part of Simple Snapchat . The featurelaunched in 2015and permit mark to advertize with poor - form videos in a section that was isolate from content from friends . Under the examination , Spotlight will include contentedness from publishing house collaborator , consort to Snap spokesperson Chloe Keusder , but it ’s indecipherable if videos from the Discover division will be fed now into Spotlight .
The approximation behind Simple Snapchat is to prioritise three area Snapchat want to focus on : taking characterization , chatting with friend , and providing short - human body amusement to better compete with TikTok . Earlier this month , CEO Evan Spiegel said these changes were tomake the app more accessible , potential to address long - held concerns that Snapchat is too unmanageable for old generations to sail .
Simple Snapchat is now being wheel out to a little group of Snapchat users in a few countries , according to a company representative .
However , Snapchat ’s core interview has not always responded well to big update to the substance abuser experience . In 2018 , Snap pushed out its first major redesign that shove Stories in between individual messages on the app . There was a resonant pushback at the clip from celebrities , advertizer , and even 1.2 million substance abuser via a Change.org petition . In the procedure of trying to attract a broader interview , Snapchat lose its loyal users .
Six years later , Snapchat is trying again with a dissimilar update . The company is putting Stories back in the private electronic messaging section of the app , even though that cause something of an scandalization last fourth dimension , and forced Snap to undo parts of the redesign . However , this time around , Stories will have a consecrate stripe in a prominent place , which could relieve exploiter concerns from the last redesign .
