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As part of itsQ1 2025 profit dismissal , Snap tell it ’s scrap plans for a simplified edition of its app .
The newsworthiness comes seven months afterSnapchat begin testinga redesign version of the app without the Snap Map or Stories tabs . The new version consolidated the app ’s navigation measure around three icons : confab , photographic camera , and Snapchat ’s TikTok competitor , Spotlight .
rather of continuing to test the simplified interlingual rendition , the social connection is now going to start experiment with a “ refined five - tab interface ” that keep all of the app ’s existing yellow journalism and clear it leisurely to access Spotlight .
“ In condition of the dewy-eyed Snapchat design , we find out a circle from the redesign , but ultimately found that it was hard , especially for power drug user , folks who really do it Snapchat the style that it is who use the mapping and history all the meter , to really adopt the three - chit design , which made it harder to observe story and subscriptions and harder to get the map , ” Snap CEO Evan Spiegel say on a call with investors . “ So at long last , we ’re taking a bunch of learnings from the three tab simple Snapchat design and evolve the five - tab blueprint with those eruditeness . ”
The society says it found that a more salient Spotlight experience and the consolidation of Friend Stories within chats significantly advance casual content viewership and full cognitive content vista , especially among more casual user .
“ Our most busy Snapchatters consistently demonstrated a preference for a five - tab layout , favoring the intimacy of tile - based content discovery and a dedicated Map tab , ” Snap say in its letter to investor . “ inform by these brainwave , we have begin test a refined five - check port that blend the good of both approaches : convey more Stories to the message experience and adding comfortable access to Spotlight , now place directly to the rightfield of the Camera . ”
The reversal get along as Snap share that it misplace 1 million users in North America in Q1 quarter - over - quarter . Snapchat DAUs ( daily participating exploiter ) in North America stood at 99 million , compared to 100 million in the past quarter and 100 million in the prior yr , allot to Snap ’s stockholder varsity letter .
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The company also reckon an gain of more than 55 % yr - over - year in the number of My AI daily active users in the U.S. , as Spiegel teased some AI - relate proclamation to hail by and by this yr .
“ As we look at the areas where we really require to differentiate , it ’s really around that visual communicating , ” he say . “ And so as we look at the way of life that people are interact with My AI , by sending snaps and either take in snaps or a chat reaction in counter . I retrieve that starts to show the means that these multimodal theoretical account are go to take on a powerful function in citizenry ’s lives . I intend face even longer term beyond that , the way that people are going to integrate AI into augmented reality , and I think provide a all young user interface power by AI is something that we ’re investing a lot in . We ’ll have more announcements around that afterwards this year . ”
Snap reported first - quarter revenue of $ 1.36 billion , a 14 % year - over - year increment . The troupe says the uptick was drive by increment of its Snapchat+ subscription serve and progress that it has made with its advertising answer .
Snap also reached a new milestone : more than 900 MAUs ( monthly active user ) worldwide . In plus , the social mesh ’s DAUs grow to 460 million globally , an increase of 38 million year - over - year .
