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Snap , Snapchat ’s parent company , is expanding its entourage of AI tools for creator .
At this twelvemonth ’s Snap Partner Summit in Santa Monica , California , Snap announce a new characteristic , Easy Lens , that translates plain - English descriptions into Lenses , Snap ’s make of augmented reality ( AR ) objects , 3D consequence , reference , and transformations for photos and videos . uncommitted in Snap ’s developer platform , Lens Studio , Easy Lens water faucet generative AI exemplar to parse what you write and automatically build a Lens using Lens Studio element .
Elsewhere in Lens Studio , Snap is rolling out Body Morph , a generative cock for creating 3D characters , costume , and outfits from a text legend or reference image . An image generator specifically to produce icons for Lenses is also coming to Lens Studio , as well as C of animations for Bitmoji — the personalized emoji on Snapchat — that can be stitched together using a novel blending feature .
In the future , Snap says , it ’ll add even more generative capability to Lens Studio , including a impost animation author and a tool that ’ll let creators upload a video of an object to Lens Studio to have the package redo that object as a 3D plus .
In a recent memo , Snap CEO Evan Spiegel emphasizedthat the companionship , which has vest heavily in generative AI , continues to see the technology as “ transformative ” to Snap ’s various property . In fact , Spiegel fence that generative AI is responsible in large part for driving Snap ’s Maker increase .
“ Our AI Lenses are already some of the most used Lenses on Snapchat , and our on - devices model will allow for us to further descale these experiences with faster generation and lower price , ” Spiegel publish . “ This year brings many more chance to further improve identity conservation in productive Snaps , enable reproductive television experiences and avail people reinterpret and reimagine their [ Snapchat ] Memories in new way . ”
The act of Maker publishing Lenses arise to 375,000 as of this calendar month , Snap enounce , up from 330,000 last November . Meanwhile , the number of Lenses across Snapchat , internet site , wandering apps , and Snap ’s AR glass , Spectacles , climbed from 3.5 million to 4 million over the same period .
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Snap ’s under pressure to do . The ship’s company ’s Q3 net profit came in below market estimate , in large part due to a flagging ad market . ( Snap gets intimately all of its revenue from publicizing . ) In a exclusive day in August , the company lost more than $ 4.6 billion in food market value as its sharesplummeted .
In the memo , Spiegel said that , in gain to exploring Modern avenues for reproductive AI across its ware , Snap plans to test several new ad formats to hike up advertiser interest anda “ simplified ” version of the Snapchat app .
