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Shopify has acquiredThreads.com , the Sequoia - gage Slack choice , Threads said on its website . The companies did n’t disclose the terms of the trade but articulate that the Threads.com squad will join Shopify .
Threads added that after the launch ofMeta ’s societal web with the same name last yr , the startup had “ the opportunity to sell our domains . ” It is not clear if the inauguration sold the world name to Meta , Shopify or anyone else , but the note does indicate that it would have had to rebrand from Threads had it stay independent . We have reached out to all these companies , and we ’ll update the story if we hear back .
Threads.com launch its product fromstealth in 2019 with $ 10.5 million in funding . It was thrown into the limelightafter Meta launched Threads , its Twitter - like social web . Notably , Meta also had another merchandise named Threads , an Instagram companion app thatstarted in 2019and wasshut down in 2021 .
Threads.com ’s squad said that while Meta ’s societal internet was on the upgrade , a few caller approached the inauguration to acquire it . finally , it chose Shopify , it said , for the chance “ to tinker at scale . ”
“ Around the same time [ when Threads.com was consider selling the world ] , a handful of ship’s company approached us , wonder if we would be unfastened to an learning , ” the ship’s company said in the position on its homepage . “ When this happened in the past , we would politely decline . However , this metre , things were different . We were n’t that excited about the time it would take to invest in a rebrand , and with mind - garble technological advances now being a trade good , we were excited about joining a place where we could tinker at scale . ”
Last year , Meta opted to apply Threads.net because Threads , the business communicating startup , already owned Threads.com . However , many customers still visited the .com websiteand even download the startup ’s app before realise it was n’t the social internet they were looking for .
grant to data from analytics firm data.ai at the time , Threads.com ’s app saw880,000 downloads globallyon iOS alone between July 6 and July 12 . And on Android , the app span the mark of a million lifetime downloads with just a few downloads prior to Meta launch its Threads societal web .
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“ Threads is a powerful Son and an net aboriginal terminal figure , ” Threads co - founder and CEORousseau Kazi , who worked at Facebook for six years , order in a affirmation issued to TechCrunch last year .
“ Using threads — on various weapons platform — is the beneficial way to stay connect with your [ .net]work or [ .com]pany . Given this , it add up as no surprisal that Meta choose a powerful recording label to present their take at building the town lame . ”
Shopify CEO Tobi Lutke welcomed Kazi and his squad but did n’t elaborate on how it project to mix the product within Shopify .
welcome Rousseau and team ! Let ’s build.https://t.co/ethvfoMQAG
