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Rivianhas a little cinematic surprise tucked in its Modern “ treehouse ” rooftop tent , one of the many accessory the car manufacturer project to sell alongside its next - generation R2 SUV and succeeding R3 EVs .
The rooftop collapsible shelter , which Rivian squall the treehouse , is equip with a movie projector , which is run using magnate from the Rivian , Brian Gase , Rivian ’s senior managing director of image and special projects , separate TechCrunch during a customer event in Laguna Beach , California . The client case was check Thursday eventide , several time of day after Rivian founder and CEO RJ Scaringe unveiled theall - electric R2 SUVand thesporty R3 and R3x hatchback door vehicles .
The treehouse , as Rivian has branded it , is dissimilar from the blank - label Yakima tent designed for its flagship R1 T truck .
This new treehouse product is hold back in a hardshell , which then open up into a large rooftop collapsible shelter . Opposite the opening is a large windowpane , where the roll - down filmdom is located , Gase said . The projector can be connected to a power germ from the vehicle , he supply . The treehouse also comes with an midland lover and firing .
Gase enjoin the treehouse design will largely remain the same once it goes on cut-rate sale . mightily now , he said , the focus is about observe the quality high without making it too expensive .
“ It ’s about the cost because you’re able to look at it and say ‘ that ’s amazing , ’ but then you ’re putting an expensive tent on a intersection that you ’re seek to get to an prefatory level price , ” Gase aver , referring to the R2 , which is anticipate to have a starting Leontyne Price of $ 45,000 .
The treehouse - that - turns - into - a - movie - theater is just one of several dangerous undertaking - minded accoutrement revealed Thursday alongside Rivian ’s next - generation of minuscule more low-priced electron volt . Rivian plan to deal a load loge that mounts to a hitch on the back of the vehicle and that can be paired with a new travel kitchen . The kitchen includes a water supply armoured combat vehicle , cooler and cookware set .
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On Thursday , Rivian expose the R2 , a five - butt , all - electric midsized SUV that will have more than 300 miles of range and a base price of $ 45,000 . In a surprise twist , Scaringe also unveiled the smaller R3 and the R3x performance , a succinct hatchback - style EV with sporty vibes . Rivian has n’t given a output timeline for the R3 vehicles .
The R2 , which will now be made at the caller ’s Normal , Illinois factory , is anticipate to go into output in the first half of 2024 . The company said it will write about $ 2.25 billion by moving production of the R2 from its planned Georgia manufactory to its live factory in Normal .
