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If you were n’t alreadybuying the Reddit IPO rumor , the cyberspace ’s beating heart ofdeeplynichemicroculturesjust introduced arebrand , refreshing its iconic logotype and rolling out some new ocular vibration .
Reddit ’s most obvious ocular update is a new design for Snoo , the anthropomorphous red and white robot mascot synonymous with Reddit since its earliest days .
compare to the now - ancient initial version of Snoo , the new Snoo calculate very silken . The new mascot replaces the bland design of the former Snoo with a three - dimensional adaptation of the character that could count at place in a Pixar picture . Snoo , who is genderless , also scored opposable quarter round in the redesign process along with an open - mouthed smile .
Reddit conscientious objector - founder Alexis Ohanian , aka /u / kn0thing , originally createdSnoo as a sketchwhile he was still in college at the University of Virginia . ( Ohanian , who previously attend as executive chairman of Reddit , stepped downfrom the company ’s board of director three years ago to open it up to more racial diversity . )
Beyond the Snoo radiance - up , Reddit is also freshen its typefaces with a new original set of font intend to provoke chat bubbles , a optic hint at Reddit ’s self - style identity as a seat for “ conversations . ” One of the typefaces , Reddit Sans , will be unfastened beginning and widely available online .
“ As we expand our global bearing into new markets and engage with more audiences from advertisers and developer to redditors and moderator , we involve to strengthen our brand foundation to allow for more originative and consistent expression , ” Reddit foreman selling and consumer experience officer Roxy Young said . “ Our goal persist to focalise on redditors ’ motivation and make it simpler to bring community , belonging , and empowerment to everyone in the globe . ”
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The caller is also expanding its color horizons beyond the definitive reddish orangeness ( apparently roll in the hay as OrangeRed ) that Reddit is known for . A suite of new people of colour bed as GuavaPink , LimeGreen , BananaYellow , and JuniperBlue will pop up in intention , bringing more color into the platform and its apps .
The timing might not be a coincidence . It ’s easy to forget that Reddit , a longtime utilitarian corner of the societal cyberspace is n’t already a public company like many of its match . Reddit support a rocky 2023 afterwaging warfare with its own developer community of interests , a protracted battle that determine many subreddits — Reddit ’s substance interest - based community — go dark in protest .
Now that the play has cool off , Bloombergreportsthat Reddit may be on running for an IPO that could land as shortly as the first stern of 2024 . The ship’s company ’s pastime in going public has been bubble up for years now so take that with a caryopsis of Strategic Arms Limitation Talks , but a conspicuously timed brand refresh sure enough hints that big news for Reddit could be right around the corner .
Reddit function down just as a site - blanket protest against its unpopular new API insurance kick off
Reddit will pop ante up you real money for beneficial post
