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At the Consumer Electronics Show in Las Vegas , Redditunveilednew trend shaft aimed at business and a new advertising format for its require Me Anything ( AMA ) Q&A sessions .
The announcements come after a record financial quarter for Reddit . In Q3 2024 , the social networkreportedmore than 100 million daily active users for the first clip , marking a 47 % uptick from the old class . Reddit also notched 68 % year - over - class revenue growth , overshadow $ 348.4 million — and achieving profitability .
Reddit ’s free suite of tools for blade , Reddit Pro , is grow Reddit Pro Trends , which allows ship’s company to see what Reddit users are discussing about “ virtually anything ” on Reddit , Reddit explained in the web log post .
Housed within a new “ Trends ” tab on the Reddit Pro menu , businesses can cover keywords or set phrase like a stigma name , intersection name , category , and viral trends to see when , where , and how redditors are chatting about it in veridical time . For around 100,000 “ smart ” keywords and phrases , businesses can see a visualisation of Reddit conversation book , a lean of communities cite the keyword or phrase , a provender of conversations with the keyword or idiomatic expression , and — presently — a listing of related keywords .
“ community of interests favourite like Wayfair and the NBA have already been using Reddit Pro Trends as part of our test to find and join conversations in communities that want to hear from them , ” Reddit wrote in its post . “ For growing commercial enterprise like Nudge Security , Van Votz , and No Reception Club , these insight help them observe and engage with their specific audience on Reddit . In fact , Reddit Pro Trends lead to 12 % more Emily Price Post make by participating businesses . ”
Elsewhere , Reddit is introducing AMA Ads , a new way to share AMAs across Reddit — AMAs being Reddit ’s Q&A format that allow subject - subject expert reply questions from Reddit users . business can now raise AMA sessions straightaway from Reddit ’s ad splasher and see the number of RVSPs for a picky event .
Reddit has been laser - focalize on outgrowth since its initial public offering last natural spring . In September , the platformbroughtAI - power displacement to dozens of new territories , and in November , Redditsaidit would increase its presence in outside markets like the U.K. , India , Brazil , and the Philippines .
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The U.S. still calculate for 83 % of Reddit ’s entire revenue , per its Q3 results . Reddit COO Jen Wong tell CNBC in arecent interviewthat the troupe plan to amplify its local advertising to other country in the near future .
