Topics
Latest
AI
Amazon
Image Credits:Pavlo Gonchar/SOPA Images/LightRocket / Getty Images
Apps
Biotech & Health
Climate
Cloud Computing
Commerce Department
Crypto
endeavor
EVs
Fintech
Fundraising
contrivance
Gaming
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
seclusion
Robotics
surety
Social
Space
Startups
TikTok
Transportation
Venture
More from TechCrunch
event
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
get hold of Us
Perplexity ’s Super Bowl competition managed to move the needle on its app ’s downloads . UnlikeOpenAI and Google , the AI search engine chose to forgo an expensive Super Bowl ad in party favour of atweet — sad , an X Wiley Post — encouraging substance abuser to download its app and enter a competition that could leave in a $ 1 million win . While Perplexity ’s app did n’t soar to the top of the U.S. App Store with this scheme , it did increase its nomadic app installs by roughly 50 % , fit in to information from app intelligence service providerAppfigures .
Shared on Friday by Perplexity CEO Aravind Srinivas , the X postexplained that drug user could enter the new contest by download the Perplexity Mobile River app , if they did n’t already have it installed , then take at least five inquiry on the app during the big game . The troupe said it would pick one victor to receive $ 1 million .
The contest was a canny direction to not only further the app ’s installs but also help familiarize exploiter with how Perplexity ’s AI hunt workings .
By requiring users to ask five question to enrol the contest , Perplexity helped users get over the initial learning curve of trying a fresh mathematical product . Plus , by need that the questions were asked during the Super Bowl secret plan itself , the contest help drug user figure out what to talk about . After all , there was a major sporting event on TV and they would likely pick up their telephone at some percentage point to look up a stat , fact , or intelligence token .
Early App Store estimate suggest that Perplexity grew its downloads to 45,000 on Sunday , up from last week ’s daily norm of around 30,000 , Appfigures says .
This also helped Perplexity ’s app climb in the U.S. App Store ’s Top Charts , where it reached as high-pitched as No . 6 in the Productivity chart after the X post before sink to No . 19 as of Sunday first light , then farm again slightly to No . 16 .
Perplexity also grew its Top Apps Overall ranking up from No . 257 to No . 66 , after peak at No . 49 .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Rough estimates hint that , by the goal of Monday , the app could duplicate yesterday ’s download numbers if all depart well .
Though Perplexity ’s post lacked the opportunity to reach a prominent audience , as Google and OpenAI did with their Super Bowl advertizing for Gemini and ChatGPT , respectively , it may have done a better job at helping show window how to habituate its AI app .
With its ad , Google tried to paint a broad icon about how AI could meet into consumers ’ lives ( after aneditto remove an wrong fact . ) But the AI use case it usher off — helping a job searcher figure out their curriculum vitae with clever references to their prior employment as a remain - at - family dad — was not of necessity one that would come across with a heavy turn of consumers .
OpenAI , meanwhile , also sawmixed reactionsto its advertizing which some enunciate fail to showcase what ChatGPT ’s app can really be used for , pore instead on artwork and visuals over practicality .
Appfigures pick up no significant movement tied at once to OpenAI and Google ’s advert , however , the business firm note those apps are receiving a prominent routine of downloads anyway .
