Topics
Latest
AI
Amazon
Image Credits:David Paul Morris/Bloomberg / Getty Images
Apps
Biotech & Health
mood
Image Credits:David Paul Morris/Bloomberg / Getty Images
Cloud Computing
Commerce
Crypto
go-ahead
EVs
Fintech
Fundraising
gadget
Gaming
Government & Policy
Hardware
layoff
Media & Entertainment
Meta
Microsoft
seclusion
Robotics
Security
Social
place
inauguration
TikTok
transferral
speculation
More from TechCrunch
outcome
Startup Battlefield
StrictlyVC
newssheet
Podcasts
video
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
Perplexity does n’t just need to compete with Google , it plainly desire to be Google .
CEO Aravind Srinivas said this week on theTBPN podcastthat one grounds Perplexity is building its own internet browser is to collect information on everything users do outside of its own app . This so it can sell premium ad .
“ That ’s kind of one of the other reasons we wanted to progress a internet browser , is we want to get data point even outside the app to better understand you , ” Srinivas say . “ Because some of the prompt that mass do in these artificial intelligence is purely piece of work - colligate . It ’s not like that ’s personal . ”
And employment - related queries wo n’t avail the AI caller build an accurate - enough dossier .
“ On the other hand , what are the thing you ’re corrupt ; which hotels are you going [ to ] ; which eatery are you going to ; what are you spending metre browse , tell us so much more about you , ” he explained .
Srinivas trust that Perplexity ’s web browser users will be fine with such tracking because the advertising should be more relevant to them .
“ We plan to use all the context to build a better substance abuser profile and , mayhap you cognize , through our discover feed we could show some ads there , ” he said .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
The web browser , named Comet , suffered setbacks but is on trail to be launched in May , Srinivas say .
He ’s not unseasonable , of course . quiet following exploiter around the internet helped Google become the roughly $ 2 trillion market place cap company it is today .
That ’s why it built a web browser app and a mobile operating system . Indeed , Perplexity is assay something in the mobile world , too . It ’s signed a partnership with Motorola , announce Thursday , where its app will be pre - installed on the Razr series and can be get at though the Moto AI by typewrite “ Ask Perplexity . ”
Perplexity is also in talks with Samsung , Bloomberg reported . Srinivas did n’t flat - out confirm that , though he did reference on the podcast the Bloomberg article , published earlier this month , that discussed both partnership .
Obviously , Google is n’t the only one watch users online to sell ads . Meta ’s advertizing tracking engineering science , Pixels , which is embed on web site across the internet , is how Meta gather information , even on people that do n’t have Facebook or Instagram accounts . Even Apple , which has market itself as a privacy defender , ca n’t resist track substance abuser ’ locationsto betray advertizing in some of its appsby default .
On the other handwriting , this sort of thing has led people across the political spectrum in the U.S. and in Europe to suspect big technical school .
The irony of Srinivas openly explaining his web browser - tracking ad - deal ambitiousness this week also ca n’t be magnify .
Google is currently in royal court fight the U.S. Department of Justice , which has say Google behave in monopolistic way to reign search and online ad . The DOJ wants the judge to order Google to divest Chrome .
Both OpenAIandPerplexity — not surprisingly , given Srinivas ’ reasons — enunciate they would bribe the Chrome internet browser line if Google was forced to sell .
