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One of Perplexity’s experimental ad formats.Image Credits:Perplexity
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AI - power search engine Perplexity enjoin it ’ll commence experiment with ads on its platform starting this workweek .
Brands and delegacy pardner participating in Perplexity ’s ad program admit Indeed , Whole Foods , Universal McCann , and PMG .
“ Ad programs like this aid us bring forth tax revenue to share with our publishing company spouse , ” Perplexity write in aposton its web log . “ Experience has taught us that subscriptions alone do not generate enough revenue to create a sustainable revenue - share-out political program . [ A]dvertising is the best way to ensure a steady and scalable revenue stream . ”
“ We on purpose opt these formats because it incorporate advertising in a direction that still protect the public utility company , truth and objectivity of solvent , ” the blog post read . “ These advert will not modify our loyalty to maintain a trusted overhaul that provide you with direct , indifferent answer to your questions . ”
Perplexity ’s embrace of ads stands in dividing line to OpenAI ’s conclusion not to launch its AI - power search tool , ChatGPT Search , with advertising . Rival Google has likewise pilot advertizement in its AI search experience , AI Overviews — recentlyshowingads for certain queries on mobile in the U.S.
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Perplexity isreportedlymarketing its advertizement products as a premium alternative to Google ’s , emphasizing its platform ’s power to reach educate , high - income consumer , per CNBC . But some analyst have expressedconcernsabout the scale , reach , and direct capabilities of ads on Perplexity .
Perplexity has been impeach of plagiarism , though , which could be another potential deterrent for advertiser . News Corp ’s Dow Jones and the NY Post havesuedthe AI caller over what they describe as a “ subject kleptocracy . ” Many other intelligence sites haveshown evidencethat Perplexity closely replicates their content , and last month , The New York Timessentthe startup a cease and desist .
Perplexity , which recentlysaidit ’s serving 100 million search queries a workweek , claims it has changed how its political platform cites source , and continues to expand its taxation - sharingprogramfor publishers . But the company has alsoarguedthat publishers wish its technology “ did n’t exist ” and they would favor that “ publicly reported facts are owned by corporations . ”
There ’s atmospheric pressure on Perplexity to ramp up monetization . The party isreportedlyin the concluding stages of raising $ 500 million in funding at a $ 9 billion valuation , but it has only one revenue stream : its premium subscription service , Perplexity Pro , which provide additional features for $ 20 per calendar month or $ 200 per yr .
