I ’m sure every one of you has heard this before – ‘ it ’s about the journeying , not the destination ‘ . It ’s a cliché but it turns out it ’s true for many other things as well .
Let start with my democratic example of GAFA ( GoogleAppleFacebook Amazon )
Google is one of the most democratic content search platforms on the earth however it does n’t make a exclusive content of its own . commercial enterprise and individual create site , all Google does is help users pass on the relevant clause . YouTube is no unlike . It does n’t own a single video recording , yet if you have to keep an eye on any video , you recognise it ’ll be on YouTube .
Similarly , Facebook is one of the bounteous media internet site in the public . Again it creates nothing on its own , instead , it gets everything from the drug user who upload pictures and video . All Facebook does , is connecting multitude .
Amazon is the world ’s swelled online market , but it does n’t sell any product of its own . All it does is connect emptor and sellers . The same is the shell with Alibaba .
And it ’s not just great tech giants , like Google , Amazon Facebook , this shape moderate true for a lot of other company
Airbnb is one of the adult hotel chains in the world and it does n’t own a unmarried property . Netflix is a equivalent word for streaming , again does n’t own many movies except originals .
And finally , the government of any country is the most sinewy entity but it does n’t own your house or most of the industries , what it does own is the route that leads to that holding or the right to buy land .
What are we getting into here?
The formula here is simple , it ’s not the property that is important , it ’s not the content that is relevant , it ’s not the products that is game - auto-changer . But , what ’s more of import , is the road that leads to the property , the search that let you light upon those content and the platform that helps you betray those products .
In bare word ,
Access to resources is often more important than the resource itself .
AsMarshall McLuhanonce magnificently allege ‘ the medium is the subject matter ’
One who check the way of life to the resourcefulness , control the factual imagination .
Of of course , this pattern does n’t apply in many places , however , if you respect the New saving , there has been a gradual shift from ownership of message / ware / property to renting . More on that in the next article .
