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OpenAI is updatingChatGPT search , its web hunting pecker in ChatGPT , to give users an better online shopping experience , the company announced Monday .
When ChatGPT user research for products , the chatbot will now offer a few recommendations , present image and review for those token , and include direct links to World Wide Web Page where user can bribe the products . OpenAI says exploiter can involve super - specific doubtfulness in natural terminology and receive customized results . To start , OpenAI is experiment with class such as fashion , beauty , home trade good , and electronics .
OpenAI is rolling out the feature in GPT-4o ( the default AI model for ChatGPT ) on Monday for ChatGPT Pro , Plus , and gratis users , as well as for logged - out users around the globe .
The ChatGPT search update is part of OpenAI ’s elbow grease to compete with rival Google by creating a better , more personalized experience to find intersection and information on the internet . on-line shopping is one of Google ’s most of import line , but the advertising market to purchase priority placements in Google Search has also contribute to the mathematical product ’s declining quality over the years .
OpenAI claim its hunting product is growing rapidly . Users made more than a billion web searches in ChatGPT last hebdomad , the companionship told TechCrunch .
OpenAI says it ’s determining ChatGPT shopping upshot independently and notes that ads are not part of this upgrade to ChatGPT lookup . The shopping result will be establish on structured metadata from third party , such as pricing , product descriptions , and reviews , according to OpenAI . The party wo n’t have a kickback from purchase made through ChatGPT search .
OpenAI CEO Sam Altman has historically been against ads in ChatGPT , but in arecent interviewwith Stratechery ’s Ben Thompson , he change his melody slenderly . Altman said he ’d be unfastened to “ neat ” advertising in which OpenAI charges affiliate fees for purchase made through ChatGPT but does n’t trade priority arrangement in their final result .
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shortly , OpenAI says it will integrateits memory featurewith shopping for Pro and Plus users , mean ChatGPT will cite a user ’s previous chats to make extremely personalized product passport . The company antecedently updated ChatGPT toreference memory when making web searches broadly . However , these memory feature wo n’t be available to user in the EU , the U.K. , Switzerland , Norway , Iceland , and Liechtenstein .
Alongside this update , ChatGPT search will now display trending searches when users get going typing a question , much like Google Search ’s autocomplete feature article . Additionally , ChatGPT hunt has come to WhatsApp , allowing users to message the company ’s chatbot to get up - to - date answer .
OpenAI has previously explore shopping features via its AI “ agent ” platform , Operator , which assume anywhere from a few second to several minute to browse scores of web pages and find relevant product for users . ChatGPT search with shopping is a much faster , hands - on experience and still take into account users to search for products using innate oral communication queries .
