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TheNYT Games appis debut a unexampled redesign to help exploiter bring out games and track their progress more easily . The redesign come nearly a year after the New York Times renamed its game - focused app from “ NYT Crosswords ” to “ NYT Games ” to well symbolise its growing family of biz . The redesign , which features fresh game bill of fare designs and streamlined sailing , is the company ’s next step in building out its gambling hub .
NYT Games product innovation theater director Jennifer Scheerer told TechCrunch in an audience that the company redesign the app to commute it from a position that was ab initio just for crosswords into a hub for all of its games . The previous version of the app was primarily design for crossword puzzle , and as the society added more games , the squad feel the app outgrow its old design and needed to accommodate the growing portfolio of games .
The redesign purport to convey a more technologically modern and inviting air to user . NYT Games primary Cartesian product designer Lian Chang tell TechCrunch that the redesign caters to both old and new actor .
“ We need Modern players to get a sense of the breadth of all the biz , so we used a lot of colour , ” Chang tell . “ The brand picture are very clear and we streamlined the composition . So , hoi polloi come in for the first metre should be capable to chance upon the games that they want to work . For people who have played a band of our games , we want the smell to be more running . The biz cards on the feed are helpful for discovery when game have n’t been played yet . ”
As soon as you start playing a new game , the game card mull the substance abuser ’s advance to make it easier for them to see what they ’ve already played or how far along they are in a puzzle . Chang says the redesigned game lineup incentivize players to come back to a secret plan and finish it . The idea behind the redesigned game cards was to not only be inviting for find intention , but also be functional .
The company also wanted to make navigation simpler by bring all of its game , archives and multitude in one blank space to make it easy for exploiter to get to the games they want to play .
“ What we had before was crossword puzzle - focused and all the other games were sort of in a horizontal scroll , ” Scheerer say . “ What we ’re prove to do is give a list of all of the game we have to make it a fiddling easier to recover a unexampled secret plan , and not obscure them . So I think this gives elbow room to make it easier to add new plot and add more features for games as we go . ”
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The old design of the app had five tabs at the bottom , while the redesign translation only has three . Chang say the team test different numbers pool and conformation of lozenge to see what worked best . After testing different options , the team decide to only boast chit for “ Games , ” “ Stats ” and “ Leaderboard ” to streamline the app ’s homepage .
The redesign also features personalized greetings that are meant to set a lovesome and welcoming quality for instrumentalist . The greetings change over the course of the day and are responsive to factors like whether you ’ve open up a plot first affair in the first light or are follow back in the evening to toy some more .
As for the future , Chang and Scheerer say they will continue to listen to feedback from substance abuser as the company build out its play hub , noting that the redesign is just the origin of the oeuvre the Games team wants to do .
