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Meta says its controversial decision to put an terminal to its fact - checking program has n’t impacted adman spend . On its Q4 2024 call , Meta CFO Susan Li assured investors that adman need continue strong and the company ’s commitment to sword rubber remains unaltered , despite the new measures . Meanwhile , CEO Mark Zuckerberg note that the community notes have that replaced fact - checking is simply the “ better ” organisation , and he credited X with the original idea .
Li told investor Meta had n’t “ see any noticeable impact from our content policy change on advertiser spend , ” but did n’t deal any specifics . She also betoken to AI - power tools as helping businesses maximize the value of their ad spend .
Meanwhile , Zuckerberg added more color around the reasons behindMeta ’s fact - checking decision , denote earlier this calendar month , whichonly give to the U.S. for the time being .
“ I ’m not afraid to admit when someone does something that ’s good than us , ” he sound out . “ I conceive it ’s sort of our Book of Job to go and just do the best piece of work and implement the good system . ”
The executive also pushed back at people ’s interpretation of the end of fact - checking as meaning that Meta no longer deal about impart circumstance or combat misinformation .
“ That ’s not right , ” Zuckerberg tell . “ I actually recall that the community notes organization like what X has had for a while is actually just more effective than what we were doing before , and I think our ware is going to get better because of it . ”
sure enough , there weremanyhilariousandoftenlewdmemestrollingZuckerberg ’s decisiveness to end fact - checking , most of which were focused on the executive himself .
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It comes as no surprise that Meta would stop fact - checking in the U.S. just as Trump come into power , given Republicans ’ long - hold concerns that they were being censored on social media when fact - checks were use to their post content .
Meta ’s move to directly pull off X ’s idea as its fact - checking replacement , rather than cook up a new system of its own , is also par for the trend . The company has a longsighted history ofcopying ideasfrom its competition , like when it borrowed the concept ofStories from Snap . Zuckerberg old age agoadmittedthis in congressional antitrust hearings when he admitted that Facebook had “ certainly adapt ” other feature of speech that competitors had led in . These days , he ’s less unsure about giving deferred payment to those thought Meta is aim for its own .