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No , do n’t thinkBird Scooters . Think Bird , formerly MessageBird . For the Amsterdam - based unicorn is now re - branding as such after reportedly acquiring theBird.comdomain name a couple of age ago , allegedly for many millions .
Founded in 2011 by Adriaan Mol and Robert Vis , the cloud communications political program for enterprises is also set up a grasp of new product and a drastic pricing cut to go up against competitors such as Twilio .
Vis told me over the earpiece : “ Our thought process was pretty simple on this actually and manifestly this decision was made path before Bird Group went belly-up . I ’m trying to build a bequest company that is go to be around in 50 years and in no room in my idea was the scooter society croak to be around in 50 year . ”
Bird CRM for selling , sales and payments on email , SMS and WhatsApp is being slash with a 40 - 90 % deduction and the ship’s company said in a statement today that it would charge SMS at a 90 % discount .
A novel marketing campaign will quote Amazon founder Jeff Bezos with “ your allowance are my opportunity . ” Twilio reportedly does $ 1.3 billion in net income on SMS , which MessageBird looks like calculate to make for to zero with the price drop . TechCrunch sources say Vis cite this aim eight years ago while flip MessageBird during his 2016 YC Demo Day .
The move is significant , since $ 100,000 on SMS or e-mail with companionship like Twilio , Klaviyo or Attentive could translate as a $ 10,000 spend . TechCrunch has reached out to Twilio for gossip .
Vis said : “ We ’re drip prices considerably . It ’s time to move out from the space of API providers on top of transmission channel , which we could probably fit in is wholly commoditized . That ’s truly the differentiation between Twilio and us and in all probability 10 other SMS providers or WhatsApp provider . Our persuasion is much more that the ability to do something with the channel is way more important than really the epithelial duct in itself , so we ’re fundamentally giving away line price , which , if your only business organisation as a transmission channel supplier , believably really sucks , which obviously is kind of our aim . But if you provide any type of convenience on top of the duct , then I think that ’s what the next 10 years is go to be about . ”
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In ablogpost carbon monoxide - founder Vis tote up : “ It is no longer about the abstraction stratum of API ’s . AI change the plot and flip out everything – the next 10 years will be all about infrastructure + program – or how we wish to look at it : what you’re able to do with the channel versus just access to the channel . ”
Vis has also had a busy calendar week after hisLinkedIn postsaying he was seeking to buy out company with Electronic Money Institution ( EMI ) and/or Payment Institutions ( PI ) licenses run low viral on the networking program .
Meanwhile Bird , the purveyor of for - split scooter , recently cash in one’s chips belly-up .
