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MealMe , aunified API that embeds food and retail order into consumer apps and websites , announced on Thursday that it secured $ 8 million in Series A funding . The freshly raised capital bring the total amount raised to $ 16 million .
Since its launch in 2019 , MealMe has undergo several change . ab initio , it was a consumer app designed to help multitude find out the best deals on delivery from restaurants and grocery stores . It then evolved to appropriate consumers to order food directly through the MealMe app .
The fellowship has now wholly transition to a B2B model , offer its API for other businesses to desegregate ordering technology into their applications and websites . When a company integrate MealMe ’s API , it gets access to real - meter production pricing and availability , and it enables customers to say their products from local stores .
MealMe says that its API provides inventory data on more than 1 billion product from more than 1.2 million market stores , eatery , and retail merchant across the U.S. and Canada . It presently serve more than 100 customers , including Fantuan Delivery , Favor Delivery , Tripadvisor , and others .
Matthew Bouchner , MealMe co - father and Chief Executive , told TechCrunch , “ We built the API for ourselves with the consumer app to add ordering from stores into our app , and then realized that , OK , well , we can continue growing our app , or we can pivot to B2B and be the infrastructure bed for anybody that needs the ability to pull up card and inventory and send orderliness into stores . ”
Bouchner add together that the company made the pivot after check the growing course of embedded Commerce Department , which essentially involves incorporate e - commercialism feature into existing platform . This allows businesses to pop the question their products straightaway to customers through platform they already use .
“ Everything is go to be embedded . You ’re drop dead to be able-bodied to set up from your car , from your TV , from your existing societal networking apps , with your AI - based assistant , and there needs to be an infrastructure layer that connects that consumer - facing platform to storage and to marketplaces … I guess that we are going to be at the forefront of everything plant for year to come , ” he said .
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The Series A was led by Mercury Fund with involvement from existing investors Gaingels and Palm Drive Capital .
The party will use the young capital to strengthen marketing effort and grow the squad to deliver honorable developer funding to enterprise customers . In accession to food ordering and delivery , the society point to concentrate on expanding into other areas , such as broader e - Commerce Department and AI .
