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Marissa Mayer has a peck of insights into the promise and problems with on-line advert . She play an implemental role in the other day of Google Search and spent several geezerhood as Yahoo ’s CEO .
Today , Mayer is the CEO of her own troupe , Sunshine , which is create apps to do thing like share photos among groups more expeditiously , clean up your contacts , and remember your friends ’ birthday . While none of these apps has take off yet , Mayer ’s background seduce it deserving consider her opinion as it relates to on-line publicizing .
On Wednesday at theCerebral Valley AI Summitin San Francisco , Mayer was asked how she figure advertisers answer as AI tools shift prospect from consumer about what entropy is available and how it ’s presented .
Her answer : Advertisers will be compel to bend over more data than ever before in ordering to give consumers the most precise and detailed solvent possible .
She mention the exercise of concert ticket in the former days of Google Search .
“ One of the Hellenic lesson we used to talk about how ads make hunting well was concert tag . When the great unwashed search for concert tag , the fact that there ’s an adman there that has tickets to trade you and they ’re willing to pay to be in your search resolution is really a preindication of character , and it ’s also where the searcher in reality is happy — they do n’t need these articles about the concert they need to see ; they really want slate to buy . And so there ’s a nice coming together of expectations on both the advertizer and searcher side . ”
In the AI era , Mayer imagines that when multitude ask about tickets for a specific concert , “ they really want to see exactly what seats are useable , where they are in the stadium , the pricing . They need that information synthesize in much the room they see it synthesized in generative AI . And so I think it means that advertizer are going to have to partner even more closely with Google and other search railway locomotive to tolerate their wares to really be showcased and synthesize with the solution . ”
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When interviewer Max Child asked Mayer if companionship like StubHub or Ticketmaster would be willing to give over enough data to Google to provide this level of contingent , she noted , “ I recall that it ’s pretty clear if you look at where hunt advertizing were 10 age ago versus where they are today , and certainly where Google Shopping is , there are a lot more advertizer that are giving full information of their stocktaking and a lot of different aspects and facet of the data , and so I think that tendency is ultimately going to cover . ”
Although Mayer was talking about search specifically , it ’s also an interesting hypothetical patronage lawsuit for thoroughgoing - playing period AI providers like OpenAI and Perplexity . It ’s possible to suppose , for example , advertisers partnering with these companies to give patronize answers to specific types of queries , especially where the response actually fit up with what the user is looking for .
As the compute be for AI extend to rise , AI company will certainly be driven to seek out young sources of revenue .
revealing : Yahoo is the proprietor of TechCrunch .
