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Since Elon Muskacquired Twitter in the fall of 2022 , the market for Twitter choice has been saturate with would - be challenger ranging from smaller inauguration to open reservoir apps to well - funded efforts like togs from Instagram . But there ’s one overlooked Twitter / X alternative that ’s been develop right under our corporate nose : LinkedIn . As of March , LinkedIn ’s web traffic was up 10.6 % year - over - year compare with a decline of 15.2 % for X , according to dealings analytics data from digital intelligence platformSimilarweb .
Compared with November 2022 — or right after Musk took over Twitter — X ’s web dealings has decline by 10 % , while LinkedIn ’s has grown 18 % .
In March , Twitter / X saw 727.6 million ( deduplicated ) unique visitors worldwide , a decline of 7.5 % year - over - year . LinkedIn had a much little total — 269.2 million — but that figure was up 11.1 % twelvemonth - over - class , Similarweb say .
In addition , the firm ascertain that worldwide Android app employment of LinkedIn was up 14 % since November 2022 as of March , while X had dropped by 20 % .
Another origin for app data , Appfigures , does n’t see the same trend bet out across mobile , however . Its data point show that LinkedIn ’s monthly downloads were up 10 % year - over - year , while X ’s were down by 24 % — but Appfigures ascribe this decline to the rebranding of Twitter to X , not other consumer behavior . LinkedIn ’s average downloads have stayed consistent before and after the Musk Twitter coup d’etat , the business firm pronounce .
Still , given that people knead at their desktops and laptop computer during the day , it make good sense that some line of work master could have shifted a portion of their web usage of X over to LinkedIn as a outcome of Twitter ’s transition .
Now , with features likegames ( launch today)andshort - human body videos comingto LinkedIn , it ’s clear that the social connection ’s owner , Microsoft , is hoping to beguile the attention and stake of those user who used to connection via Twitter — and in particular the younger Gen omega gang .
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The scheme appear to be working . AsAppfigures alsopoints out , LinkedIn ’s peregrine app is earning more than X and Snapchat combined across both iOS and Android .
That ’s not an apples - to - apples equivalence , throw that LinkedIn ’s subscriptions are higher - priced , start at $ 29.99 / calendar month and give way up to as much as $ 69.99 / calendar month on the app stores . X ’s monthly subscriptions instead range from $ 4 to $ 22 , though users can opt to make up for higher - priced annual subscriptions , as well . Snapchat Plus , meanwhile , is only $ 3.99 per month or $ 29.99 per class .
In other words , LinkedIn does n’t have to deal as many subscriptions to boost its tax income — and it has n’t had trouble outcompeting X or Snapchat on mobile before .
However , Appfigures mark that LinkedIn ’s fluid app revenue has been rapidly growing from $ 20 million in Q1 2021 to $ 91 million in Q1 2023 . It has now bump off its biggest quarter ever , at $ 119 million in app revenue as of Q1 2024 .
By comparison , X and Snapchat see $ 23 million and $ 67 million , severally , in the first quarter , total $ 90 million unite — or lower than LinkedIn .
LinkedIn declined to comment on the third - company datum .
LinkedIn launch gambling : 3 logic teaser aimed at continue time expend on its networking political platform
Updated , 1:10 phase modulation et with LinkedIn response .
