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Lux , the startup behind popular pro photography appHalideandothers , is venturing into video with its up-to-the-minute app launch . On Wednesday , the company announcedKino , a new video recording capture app for both professional and amateur videographers . The official launching comes six months after Luxteased the releaseback in December 2023 .
Halide users have long urged Lux to add up television sustenance to its popular photography app , but the inauguration did n’t require to clutter up the platform , which is why it ’s launching a dedicated picture app . give that Halide , which in the beginning capitalized on the iPhone ’s support for RAW picture taking to win an Apple Design Award , already has a truehearted and notable substance abuser base , Kino has the potential to come after as well .
With Kino , Lux is aiming to make it easier for videographers to utilize their iPhones to dart cinematic picture . Lux recognizes that while Kino wo n’t be used to dart the next feature - duration plastic film , the app will help people who require to get more out of their camera . The inauguration plan the app to be hefty enough for pros , but not to a fault intimidate for amateurs .
The app lets users choose their experience once they get start out with the app , which then see what options are twist on . Kino features in - app lessons and tips about the basics of video for beginners .
Kino ’s Instant Grade feature countenance users press record and create cinematic video with a coloring preset use to their transcription . Lux tell users will be able to capture video with a hatful less processing thanks to Apple ’s decision to initiate sustain logarithm video encoding with the iPhone 15 Pro and Pro Max .
Lux explicate that while Apple ’s camera can fritter away lumber , it is encoded in Apple ProRes , which result in turgid file . Kino shoots in HEVC ( High Efficiency Video Coding ) for a smaller file cabinet size , and your opt colour preset is applied right to your recording .
Kino also boast an AutoMotion feature that have you get a 180 - degree shutter slant on footage without having to play around with configurations , which direct to cinematic video with the right amount of fuzz , Lux says .
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Kino pay professional photographer full dominance in automatic style and manual mode . The app offer features like audio level and machine notifications , recording format presets , a fast way to tell time allow , an RGB waveform , manual focusing with focus peaking , a lockable UI and more .
Lux say Kino will go especially well with the iPhone 15 Pro and Pro Max , since these devices can shoot Apple Log . However , the caller says Kino also works great on older iPhones .
user can get access to Kino via a one - time defrayment . The app is launch on Wednesday at a discounted terms of $ 9.99 , and will be priced at $ 19.99 in a few mean solar day .
