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Most consumer brand have become “ totally disassociated ” from the manufacturers who actually produce their product , saysKeychainCEO Oisin Hanrahan .
“ They do n’t own anything except a firebrand and a set of selling functions , ” Hanrahan said .
That ’s what Hanrahan is trying to change with Keychain . Brands can practice the web site to look up dissimilar products and see who actually manufactures them , then reach out to those manufacturers and potentially partner on next products .
To demonstrate the platform , Hanrahan face up the granola and yogurt I exhaust for breakfast every morning . Once he found the manufacturers , he said a large retailer might then work with them to make a private label version of that same granola or yogurt , or a new brand might require to create something healthier or more environmentally friendly .
Hanrahan and Umang Dua previously founded home help market place Handy , which was acquired by ANGI Homeservices , where Hanrahanserved as CEOuntil 2023 . After ANGI , the two of them commence Keychain with Jordan Weitz .
In November 2023 , the New York - headquartered startupannounced raising an $ 18 million seed roundled by Lightspeed Venture Partners , then actuallylaunched in February . Since then , Keychain order big steel and retail merchant have already used the political platform to fulfill $ 500 million worth of cook up need .
Behind the scenes , Hanrahan said the company was able to practice the unusually with child round to progress up its database of products ; with some help from AI , the startup has combined data it ’s buy and gathered at first hand to index more than 763,224 products from 24,027 manufacturers ( to practice the precise tally currently displayed on the Keychain web site ) .
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Keychain recently opened an role in Austin , signed Carvel bar - Divine Rich Products as a client , andhired Mitchell Madoff , who previously led private label offerings at Whole Foods , as its head of retail partnerships .
In a statement , Kevin Spratt , Rich Products ’ regional president for U.S./Canada , describe the partnership as “ a strategic move that will authorise us to drive large increase , foster heighten design and deliver even more alone value for our client . ”
Similarly , Paul Voge , co - founder and CEO of potable company Aura Bora , say in a statement that Keychain has “ significantly streamlined our supply concatenation ” and “ saved us countless hours and resource by eliminating the need to meet manufacturer on an individual basis . ”
Hanrahan pointed to a variety of larger market strength that he said are driving demand for Keychain , from U.S. swop policy that favour domestic fabrication to growing consumer interest in products tailor-make to various nutritionary and allergic reaction needs .
Ultimately , his goal is for Keychain to get in touch “ anybody who wants to make anything ” with “ every single part of the supply chain , ” from manufacturing business to publicity .
“ We need to work up the software level that link all those small-arm , ” he said .
