Instagram has finally listen to substance abuser feedback and made a big variety to Reels . AsAdam Mosseri announced , you may create reel up to three minutes long , doubling the previous 90 - secondment bound . This will give creators more room to tell their stories . Recently , Instagram introduced two newfangled featuressimilar to that of TikTok . And now they have made one more update to the Reels section .
Why Longer Reels Now?
This conclusion to widen the Reels to three minutes is base on a few key factors . First , and perhaps most significantly , users asked for it . People want time to produce longer , more engaging contentedness , and Instagram hear . This change also show up a shift in Instagram ’s approach to unforesightful - form videos . The old 90 - second limit often forced creators to cut some parts or rush through their content . Imagine a musician trying to partake in a full song performance or an artist try out to demonstrate a detailed drawing technique . It but was n’t potential within the fourth dimension frame .
Another grounds to bring these new feature and make updates is the loom TikTok ban . Meta wants to capitalize on this case and gain TikTok users who will be on the lookout for a new weapons platform to share their content .
While the three - min Reels update brings Instagram nearer to TikTok in terms of video length , it ’s authoritative to consider other platforms too . TikTok has been the dominant force in short - form video for some metre , and this modification allow Instagram to contend more directly . However , platform like RedNote ( Xiaohongshu ) volunteer a different approach .
Also take :
RedNote , popular in China commingle social media with e - Commerce Department . user share photos , videos , and detailed review , often about products they ’ve used . Unlike Instagram , RedNote lets users buy products directly within the app . So , while Instagram is focusing on long videos within its existing Reels format , RedNote offers a more integrated shopping experience . This shows that different platforms are acquire different path to be the good in the societal medium human race .
TikTok was going to be banned this Sunday , but that ’s not happening now because President Donald Trump and TikTok are lick on a long - term root to keep TikTok in the US . So , if TikTok last out , we do n’t know if citizenry might stick to it or not . People are also begin to use signal - in RedNote now . Will people stop using TikTok , use RedNote instead , or use both ? apportion what you recall about this on our X.