Instagram , the popular Meta owned platform is always plan some new feature . With rear competition from TikTok and other short video and shortstop apps , Meta seems to be facing the heat . A new account claim that the company is planning to launch a new Reels app to capitalise on the uncertainty of TikTok . As part of Project Ray , it ’s overhaul the political platform to fine - tune recommendations and increase the length of Reel video . Here is everything you require to know about the approaching Instagram Reels app .
Here is Why Instagram is Making a New Reels App
accord to a report byThe Information , Instagram headland Adam Mosseri was overheard discussing design for a separate Reels app . As a part of an inner opening move called Project Ray , the companionship wants to take on Tiktok with improved recommendations and three - minute - tenacious spool in the US .
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As Tiktok faces an changeable future , Instagram is simply capitalizing on it as the fellowship still face a terror of a ban despite have a 75 - twenty-four hour period extension . Another possible reason could be that Meta wants to deflect regulative actions to forestall them from breaking down its monopoly . If Meta is pressure to intermit up and sell its societal medium apps , it could still hold onto Instagram since it is a freestanding app .
This is n’t the first time Instagram will taste spinning one of its features into a disjoined app . The company previously launched IGTV app in June 2018 but due to lackluster response , it had to lay off the app . While Reels is improbable to fit the same circumstances as IGTV due to its widespread popularity , Instagram could practice this as a prospect to return to its radical .
Instagram launched in 2010 as a photo - sharing platform and has since evolved into a multimedia social media app . Not just personal images , you may also partake in long - form videos , Virginia reel , and even image galleries on the app . Instagram of late also bring out Edits , a competitor to the now - banish Capcut picture editing app . Furthermore , the party allegedly offered cash bonuses to ByteDance Creator to entice them to the platform . Plus , you could see recommendation fromThreads , Meta ’s take on X.
There is no clarity on whether Reels will continue a part of the Instagram app in the future or not . However , since the independent feature of Instagram is the Reels section , a separate app could work in its favor . However many masses send DMs after watching or reacting to a reel . Nobody would want to switch between two apps just to react or place a DM so expect Reels to have its own DM department .
