Topics
late
AI
Amazon
Image Credits:Stefan Wermuth / Bloomberg / Getty Images
Apps
Biotech & Health
clime
Image Credits:Stefan Wermuth / Bloomberg / Getty Images
Cloud Computing
Department of Commerce
Crypto
India’s IT Minister with executives from Meta, Google, Amazon and other companies.Image Credits:Press Bureau of India
Enterprise
EVs
Fintech
fund-raise
Gadgets
back
Government & Policy
computer hardware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
societal
Space
startup
TikTok
exile
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
India is drafting rule to notice and throttle the spread of deepfake content and other harmful AI medium , a senior lawmaker say Thursday , following reports of proliferation of such subject matter on social media platforms in late workweek .
Ashwini Vaishnaw , India ’s IT Minister , said the ministry hold meetings with all magnanimous social culture medium company , industry body Nasscom and academics earlier in the daylight and has turn over a consensus that a regulation is call for to better battle the spread of deepfake videos as well as apps that facilitate their creations .
“ The companies partake in our concerns and they understood that it ’s [ deepfakes ] not gratuitous spoken language . They sympathise that it ’s something that ’s very harmful to the bon ton , ” he said . “ They understood the indigence for much heavier regularization on this , so we agree that we will take up outline the regulation today itself . ”
The ministry will be quick with “ clear actionable items ” on how to combat deepfakes in 10 day , he aver , adding that New Delhi is also evaluate a monetary amercement on those who do n’t comply and answerability on individuals who are create such videos . The societal media ship’s company will do a follow - up encounter with the ministry in former December on this outcome , he said .
Deepfakes are synthetically bring forth media , often using AI , to realistically replace a somebody ’s likeness or interpreter . Though sometimes entertaining , honorable care burst regarding consent and potential misinformation . The IT ministry ’s move follows the Native American Prime Minister Narendra Modi expressing concerns about deepfake videos last calendar week .
“ The deepfakes can distribute significantly more rapidly without any checks and they are getting virals within minutes of their uploading . That ’s why we ask to take some very urgent pace to strengthen trust in the society and to protect our democracy , ” said Vaishnaw at a press group discussion , where he narrate an incident where a deepfake video presented a prominent Indian minister appealing to the citizens to vote for the opposition political party .
The new regulation will also focalise on strengthening the coverage mechanism for individual to report such videos , and for proactive and timely actions by social media society , said Vaishnaw .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
The actions “ need to be more proactive because the damage can be very quick , ” he said , adding that even an action “ hours ” after the reporting might not be sufficient .
