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JioCinema , the democratic Indian on - demand video - streaming service , introduced a new monthly subscription plan on Wednesday , with the lowest grade costing just 35 cents . The revamp in the pricing strategy amount as the market - leave service seeks to exercise great pressure on rival include Netflix and Prime Video and “ redefine the narrative of premium amusement . ”
The service — back by Asia ’s plentiful world , Mukesh Ambani — introduce two monthly tiers : 89 Indian rupees ( $ 1 ) , feature backing for four simultaneous screen access , and Rs 29 , with single - screen access . Apart from the coinciding viewing , both tier offer identical features , including an ad - free experience , as well as the power to well out in 4 kelvin and download for offline viewing .
JioCinema Premium also includes access to everything else on the political platform , which include a vast library of content fromPeacock , HBO , Paramount and Warner Bros. Discovery .
Ambani ’s JioCinema secures NBCUniversal deed , escalates Netflix and Disney contention
Sports content , including the on-going cricket tournament Indian Premier League , will remain free to stream , but with ad . ( The exchange premium grade will not remove ads from the live fun content . )
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The revamp in the pricing conform to Ambani ’s Reliance — whichowns the majority of Viacom18 — coalesce its media business with the local unit of Disneyearlier this year . The joint speculation , whose value has been pegged at $ 8.5 billion , endure to beguile 85 % of India ’s on - need cyclosis service audienceand about half of the idiot box viewers , according to analyst . Disney operates the popular streaming serving Hotstar in India and Southeast Asia .
JioCinema is also undercutting rival Netflix and Prime Video with its new 35 - centime premium grade , a fraction of their cheapest plan priced at $ 2.40 and $ 2.15 , severally , in India .
Reliance and Disney also agreed two years ago tospend about $ 6 billionon the five - year streaming and broadcasting right of Indian Premier League . Though Viacom18 be after to continue to bid an advertizement - supported Indian Premier League cyclosis experience at no charge to consumers , it does project to recover much of the investing it has made in the next three years .
“ Creating and building an entertainment ecosystem with a product that is made for every Indian household , is not just a concern scheme , but a vision to indue our area and users with an unmatchable entertainment experience , ” said Kiran Mani , chief executive officer of Viacom18 Digital , in a program line . “ JioCinema Premium aims to redefine the story of insurance premium amusement for every Indian while building a daily viewing use . ”
Disney ’s Hotstar tops 50 million concurrent looker in India - New Zealand cricket clash
