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Ecosia , the search locomotive engine thatfunds tree diagram - plantinginitiatives with a portion of its search advertizement earnings , has launched a new cross - platform web web browser to grow its online footprint .
The novel internet browser , available for Mac , Windows , iOS and Android , is ramp up on top ofGoogle ’s unfastened source internet browser projectChromium , which explains why there are n’t many differences to Google ’s own Chrome internet browser . While the desktop versions are newfangled launch , wandering versions exchange sometime hunting products .
However , the Germany - base company sees that as a good matter , as users might be more tempt to change over if the experience they ’re accustomed to is similar . Ecosia does allow the user to customise the landing page , and take sections that are n’t to their liking , such as top sites or the clime impact widget .
Sustainability
Michael Metcalf , Ecosia ’s chief product military officer , told TechCrunch that the company expanded into browsers so that it could produce its sustainability pledge .
“ The main rationality we are build a internet browser is because we require to go where our users are and start to expand the footmark of where they can be sustainable , ” Metcalf said . “ Right now , our principal use case is around hunting , but we desire to thrive into part of browsing experience . ”
With this raw internet browser , Ecosia is also start an affiliate shopping program , meaning that user will see connexion to shopping sites such as Amazon , eBay and Decathlon under the patronise data link section . The company said all the money make through affiliate taxation will go toward planting tree and bet on similar light-green task . Through this kind of investment , Ecosia has committed to generating 25Wh of white energy per substance abuser each daylight .
Metcalf said that while the company promote lower consumption , it ’s sharply mindful that consumers like to shop online . With the affiliate program , they have an opportunity to give back . In the future , the party also wants to improve the affiliate shopping user interface , integrate its AI chatbotand insert more customization to the web web browser .
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Acknowledging that it ’s problematical to get user to switch internet browser , the company is initially targeting its existing hunt locomotive user base of 20 million , while it will also increase its marketing point at consumer who already demonstrate an phylogenetic relation with the “ greenish ” cause . The caller said that it was well-chosen with the memory pace in its early beta testing , but it would n’t share any data on the impact on Ecosia hunt traffic resulting from those using the Modern web web browser .
Ecosia made a fewstructural changes to its search engine last twelvemonth . After geezerhood of using Bing as its sole search provider , the company begin experiment with Google Search in market like Canada , New Zealand , Brazil and the Philippines . The fellowship usesSystem1 , an ad technical school fellowship that syndicate search results from Microsoft Bing , Startpage and Info.com .
Earlier this class , Ecosia also crossed the cross of plantingmore than 200 million treesacross 95,000 locales globally .
Ecosia adds a train traveling search puppet power by Omio
